Job Description

SEO Specialist - D2C Brand (Protyze)

Company:

Protyze

Location:

Kirloskar Business Park, Bangalore

Work Mode:

Mon-Friday (10 AM - 7 PM)

Department:

Marketing / Growth

Job Summary

We are looking for an SEO Specialist with experience in D2C/eCommerce to drive organic traffic, improve rankings, and scale search visibility across product, category, and content pages.

Key Responsibilities

On-Page SEO

Keyword research for product, category & blog pages. Optimize meta tags, URLs, headers, schema. Improve internal linking & page structure. Optimise product descriptions for SEO.

Off-Page SEO

Build high-quality backlinks. Manage outreach, guest posting & collaborations. Monitor backlink profile & remove toxic links.

Technical SEO

Conduct regular SEO audits (crawl, index, Core Web Vitals). Improve site speed & mobile performance. Manage sitemap, robots.txt, canonical tags. Implement structured data (schema).

Content SEO

Work with content team for SEO blogs. Prepare content briefs based on search intent. Optimize existing pages for ranking & CTR.

Analytics & Reporting

Monitor performance via GA4, GSC, SEMrush/Ahrefs. Track keyword rankings, traffic & conversions. Prepare weekly/monthly SEO reports.

Required Skills

2-5 years of SEO experience (D2C/eCommerce preferred). Strong knowledge of keyword tools (SEMrush, Ahrefs, Ubersuggest). Hands-on with GA4, GSC. Understanding of HTML, schema, site architecture. Experience with Shopify/WooCommerce
Job Types: Full-time, Permanent

Pay: ₹20,792.70 - ₹45,818.04 per month

Benefits:

Paid sick time Provident Fund
Work Location: In person