Job Description

Key Responsibilities:

Conduct in-depth keyword research focused on beauty, skincare, and makeup categories. Optimize product pages, category pages, and landing pages for organic visibility Improve on-page SEO (meta titles, descriptions, headers, alt text, content optimization). Work with the design and development teams to improve technical SEO elements (site speed, mobile-friendliness, crawlability). Optimize and monitor SEO for e-commerce marketplaces (like Amazon, Nykaa, or Flipkart if applicable). Implement and manage off-page SEO strategies (link building, blogger outreach, PR mentions). Track and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs. Collaborate with content writers and marketing to develop SEO-optimized blog and video content for skincare and cosmetics education. Conduct competitor analysis and industry trend monitoring for continuous improvement.

Skills & Requirements:

1-2 years of hands-on SEO experience, preferable in e-commerce, D2C, or beauty/wellness industry. Strong knowledge of Google algorithms, on-page/off-page SEO, and technical SEO. Proficiency in SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc. Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento. Experience optimizing content and pages for product discoverability and conversion. Understanding of buyer psychology and search intent in the beauty and skincare niche. Excellent verbal and written communication. Experience working with cross-functional teams - content, design, tech.
Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month

Benefits:

Provident Fund
Schedule:

Day shift Monday to Friday
Work Location: In person

Expected Start Date: 21/07/2025