Job Description

Key Responsibilities:

1. SEO Management

Develop and execute on-page and off-page SEO strategies to improve organic search rankings. Conduct keyword research, competitor analysis, and site audits using tools such as Ahrefs, SEMrush, Moz, and Screaming Frog. Optimize website structure, content, metadata, blogs, and landing pages for improved performance and conversions. Monitor, analyze, and report SEO metrics to ensure consistent growth in organic traffic.

2. Lead Generation

Design and manage lead generation campaigns through both organic and paid channels. Develop and optimize conversion-focused landing pages and lead capture forms. Identify and target key audience segments to improve lead quality and conversion rates. Collaborate with content and design teams to create effective lead magnets, CTAs, and campaigns.

3. Paid Advertising (PPC & Social Media Ads)

Plan, launch, and optimize campaigns on

Google Ads

(Search, Display, Remarketing) and

Meta Ads

(Facebook & Instagram). Manage ad budgets strategically to achieve maximum ROI and minimize CPA. Conduct A/B testing of creatives, ad copies, and landing pages to enhance performance. Track and analyze performance data using Google Analytics, Ads Manager, and Data Studio.

4. Reporting & Insights

Prepare detailed weekly/monthly performance reports highlighting CTR, CPC, CPL, ROI, and other KPIs. Provide actionable, data-driven insights to improve ongoing campaigns and future strategy.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business, IT, or a related field. 1-2 years of proven experience in

SEO, Lead Generation, and Paid Ads

. Proficiency in SEO tools: Google Analytics, Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc. Hands-on experience with

Google Ads

,

Facebook Ads Manager

, and

LinkedIn Campaign Manager

. Strong understanding of keyword targeting, conversion funnels, and A/B testing. Excellent analytical, communication, and reporting skills. Ability to work independently and collaboratively with cross-functional teams.

Preferred Qualifications:

Google Ads or Meta Ads Certification. Experience with CRM and Marketing Automation tools (e.g., HubSpot, Zoho). Basic knowledge of

HTML, CSS, or WordPress

for SEO troubleshooting.
Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person