Job Description

SEO & Digital Marketing Specialist (with WordPress Expertise)

Position Title:

SEO & Digital Marketing Specialist

Department:

Marketing

Reports To:

Head of Marketing

Location:

Vyttila, Kochi

Employment Type:

Full-time

Role Overview

We are looking for a

dynamic SEO & Digital Marketing Specialist with strong WordPress and website development expertise

to enhance our brand presence, generate leads, and drive measurable business growth. This role combines digital marketing strategy with hands-on website optimization and technical management. The ideal candidate will be both creative and technical--capable of building, optimizing, and scaling digital campaigns while ensuring our website remains a powerful growth engine.

Key Responsibilities

SEO & Digital Marketing

Develop and execute SEO strategies (on-page, off-page, and technical SEO) to increase organic traffic and search engine rankings. Conduct keyword research, competitor benchmarking, and content gap analysis. Manage and optimize paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms. Track KPIs and generate reports on SEO, SEM, and digital marketing performance. Execute content marketing strategies, email campaigns, and lead-generation funnels.

WordPress & Website Management

Manage and maintain the company's

WordPress website

including plugin updates, theme customization, and security monitoring. Implement SEO best practices within the website structure, metadata, and content. Ensure website

speed, mobile responsiveness, and technical performance

are optimized. Work with designers and content creators to publish, optimize, and update landing pages, blogs, and campaign assets. Troubleshoot website issues and coordinate with developers if advanced fixes are needed.

Qualifications & Skills

Bachelor's degree in Marketing, Computer Science, Business, or related field.

0-3 years of experience

in SEO, SEM, and digital marketing. Strong expertise in

WordPress website management and development

(themes, plugins, page builders like Elementor/WPBakery, etc.). Knowledge of

HTML, CSS, and basic PHP

is a strong advantage. Hands-on experience with

Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz

. Proven track record of running

Google Ads and paid social campaigns

. Understanding of website hosting, domains, and basic server management. Excellent communication and project management skills.

Key Competencies

Tech-savvy with both

marketing and development mindset

Analytical and detail-oriented Creative problem solver Strong collaboration and cross-functional teamwork Ability to balance

strategy and hands-on execution

What We Offer

Competitive salary & performance-based bonuses Exposure to

end-to-end marketing and website growth strategies

Career advancement opportunities in a fast-scaling organization A collaborative, innovative, and learning-driven environment
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person