Job Description

SEO & Digital Marketing Specialist (with expertise in Google Ads and Meta Ads)

Location: CD BUSINESS SOLUTIONS

Job Type: Full-time

CD Business Solutions is a Brand Consulting Company specializing in web design, digital marketing, and creative solutions. We are seeking a talented SEO & Digital Marketing Specialist with a strong background in SEO, Google Ads, Meta Ads (formerly Facebook Ads), and overall digital marketing strategies. We are looking for someone passionate about driving growth through data-driven marketing and optimization techniques.

Key Responsibilities:


Develop and implement comprehensive SEO strategies to improve organic search rankings, traffic, and lead generation.


Conduct keyword research, competitive analysis, and on-page/off-page optimization to enhance website performance.


Manage and optimize PPC campaigns on Google Ads and Meta Ads, including keyword strategy, ad copy creation, and bid management to maximize ROI.


Analyze and report on the performance of campaigns across all digital channels, providing actionable insights to improve effectiveness.


Create and execute social media advertising strategies (Meta Ads, Instagram, etc.) to drive brand awareness and conversions.


Collaborate with content teams to ensure SEO best practices are integrated into website content, blogs, and other digital assets.


Stay updated with the latest SEO, SEM, and digital marketing trends, algorithm changes, and best practices.


Develop strategies for remarketing, A/B testing, conversion rate optimization (CRO), and audience targeting to enhance marketing results.


Monitor website analytics, perform technical SEO audits, and suggest improvements for site architecture, usability, and load speed.

Qualifications:


Minimum 1 year of experience as an SEO specialist, with a strong portfolio of successful SEO strategies and results.


Hands-on experience managing Google Ads and Meta Ads campaigns, with a focus on optimizing for performance.


Deep understanding of on-page, off-page, and technical SEO principles.


Proficiency in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.


Strong analytical skills, with the ability to interpret data and generate actionable insights.


Excellent communication skills, with the ability to collaborate across teams and explain complex concepts in simple terms.


Certification in Google Ads, Meta Ads, or similar is a plus.


Up-to-date with the latest industry trends, technologies, and algorithm changes.

Preferred Skills:


Experience with other digital marketing platforms (LinkedIn Ads, YouTube Ads, etc.)


Knowledge of content marketing, email marketing, and social media management.


Familiarity with WordPress or other CMS platforms.


Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Salary : 15,000 - 18000 per month

Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Schedule:

Fixed shift
Work Location: In person