Job Description

Job Type:

Full-Time (Remote - India)

Working Hours:

Full-time, partially overlapping with US EST (at least 3-4 hrs/day)

About Us

We are a growing

US-based ophthalmology and wellness practice

specializing in:

Cataract surgery & comprehensive ophthalmology Dry eye disease & ocular surface treatments Integrative wellness and aesthetic medicine
We are transitioning away from an SEO agency model with monthly SEO "budget" & looking for a

highly capable, in-house SEO & Digital Marketing Specialist

who can

own organic growth and digital acquisition end-to-end

, with real accountability for performance.

This role is

not

for beginners or checklist-based SEO executives. We currently have an excellent SEO company which has been doing good work and delivering results. We are in fact preparing to invest MORE in their work vs. bringing on a FTE in-house SEO engineer.

We are looking for someone who understands

why things work

, not just

what buttons to click

.

Role Overview

You will be responsible for

planning, executing, and optimizing

SEO and digital marketing initiatives across multiple web properties, with a strong focus on:

Local SEO (US healthcare) Technical SEO Content strategy & optimization Conversion-focused digital marketing Performance tracking and reporting
You will work directly with leadership, not through layers of account managers.

Core Responsibilities

1. SEO Strategy & Technical SEO (Primary Responsibility)

Perform

technical SEO audits

(crawlability, indexing, site architecture, Core Web Vitals) Diagnose and fix issues related to: Page speed (LCP, CLS, INP) Mobile usability Duplicate content / cannibalization Internal linking & URL structure Implement and maintain: Schema markup (LocalBusiness, MedicalOrganization, FAQ, Review schema) XML sitemaps & robots.txt Own

keyword strategy

across service pages, blogs, and local landing pages Conduct

competitor SEO analysis

and reverse-engineer ranking strategies

2. Local SEO & Google Business Profile Optimization

Optimize and manage

Google My Business Profiles

Execute local SEO strategies including: NAP consistency Citation management Geo-specific landing pages. Develop review acquisition workflows (ethical, compliant with healthcare norms) Track local pack rankings and improve visibility for high-intent local searches

3. Content Strategy & On-Page Optimization

Build and maintain a

content roadmap

aligned with search intent and services Optimize service pages for: Conversion Internal linking Medical/healthcare search intent Write or heavily edit SEO-driven content (blogs, FAQs, landing pages) Refresh and re-optimize existing content for ranking and engagement improvements Collaborate on medical accuracy while maintaining SEO best practices

4. Paid Media & Digital Marketing (Secondary but Important)

Manage and optimize:

Google Search Ads

(high-intent healthcare keywords) Basic remarketing campaigns Assist with: Meta (Facebook/Instagram) ad campaigns for lead generation Understand attribution and funnel behavior (SEO vs paid vs referral) Optimize landing pages for conversion (CRO mindset)

5. Analytics, Reporting & ROI Tracking

Set up and manage: Google Analytics 4 Google Search Console Conversion tracking & events Build

clear, decision-focused reports

, not vanity metrics Track: Organic traffic growth Keyword movement Leads & conversions Cost per lead (for paid campaigns) Use insights to proactively adjust strategy

Required Tools & Technical Proficiency

Candidates

must

be comfortable working independently with most of the following:

SEO & Research Tools

Ahrefs or SEMrush (keyword research, backlinks, competitor analysis) Google Search Console Screaming Frog (or equivalent crawler) Google PageSpeed Insights / Lighthouse

Analytics & Ads

Google Analytics 4 (GA4) Google Ads (Search & basic remarketing) Meta Ads Manager (working knowledge)

Content & CMS

WordPress (or similar CMS) On-page optimization tools (SurferSEO, Clearscope, or equivalent - optional) Basic HTML understanding (title tags, schema, headings)

Productivity & Reporting

Google Sheets / Excel (data analysis) Project management tools (Asana, ClickUp, Trello, or similar) Clear written communication in English

Ideal Candidate Profile

3-5+ years of hands-on SEO and digital marketing experience Has worked on

service-based or local businesses

(healthcare experience is a big plus) Comfortable owning outcomes, not just tasks Understands

search intent, conversion behavior, and ROI

Can explain

why rankings moved

, not just that they moved Proactive, structured, and comfortable working with leadership Fluent written and spoken English

What This Role Is NOT

Not a junior SEO executive role Not a backlink-only or content-only position Not an agency-style "we'll try things" role
You will be measured by

growth, leads, and clarity

, not activity alone.

Why This Is a Great Opportunity

Direct ownership of SEO & digital growth (no middle layers) Exposure to US healthcare marketing (high-value niche) Stable long-term role with growth potential Opportunity to evolve into

Head of Growth / Digital Lead

How to Apply

Please include:

Resume A brief note explaining: SEO results you've driven (traffic, rankings, leads) Tools you are strongest with Any experience with local or healthcare SEO
Job Type: Full-time

Pay: ?100,000.00 - ?150,000.00 per month

Benefits:

Paid time off
Work Location: Remote