Job Description

Job Title: SEO & Digital Advertising Executive (Work?from?Home)

Location: Dehradun (Remote / Work?from?Home)

Apply only Dehradun candidate in

Experience: 6?-?12?months (open to freshers with strong internship/ freelance proof)

Salary: ?20,000?-??35,000?per month (fixed + performance incentives)

Employment Type: Full?time (flexible hours, Monday?Friday)

Job Summary

We're looking for a SEO & Digital Advertising Specialist to manage end?to?end search engine optimization, Google Ads, Facebook/Instagram campaigns, and performance?driven digital marketing for our clients (SMEs, startups, and local businesses). Work from the comfort of home in Dehradun with full support and tools.

Key Responsibilities

- SEO (60%)

- Conduct keyword research, on?page optimization (meta tags, schema, content), and technical SEO audits (site speed, mobile?friendliness).

- Build and manage backlink outreach & guest posting strategy.

- Track rankings, organic traffic, and CTR using Google Search Console, Ahrefs/ SEMrush, and Google Analytics.

- Produce monthly SEO performance reports with insights & recommendations.

- Digital Advertising (40%)

- Set up, launch, and optimize Google Ads (Search, Display, Shopping) and Facebook/Instagram ad campaigns.

- Manage daily budgets, bid strategies, ad copy, creatives, and audience targeting.

- Monitor CPA, ROAS, CTR, conversion tracking, UTM parameters, and pixel implementation.

- Generate weekly ad performance dashboards and suggest optimizations.

- Collaboration & Reporting

- Work closely with the content, design, and sales teams to align strategies.

- Provide clear, data?driven reports to clients and internal stakeholders.

- Stay updated with algorithm changes, platform updates (Google, Facebook, LinkedIn).

- Miscellaneous

- Competitor analysis and market research.

- Suggest and test new tools/automations (Zapier, Google Tag Manager).

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business, or related field (or recent graduate with strong portfolio).

- 6-12 months hands?on experience in SEO and paid ads (Google Ads, Facebook Business Manager). Internship, freelance, or agency work counts.

- Proficiency with:

- SEO tools - Ahrefs, SEMrush, Google Search Console, PageSpeed Insights.

- Ad platforms - Google Ads, Facebook Ads Manager, LinkedIn Ads (basic).

- Analytics - Google Analytics, Data Studio, UTM tracking.

- Basic HTML/CSS understanding for on?page tweaks.

- Strong copywriting and data?interpretation skills.

- Self?disciplined, reliable internet, and a quiet work setup at home.

Preferred

- Certifications: Google Ads (Search, Display, Video), Facebook Blueprint, Google Analytics GAIQ.

- Portfolio of SEO case studies (rank improvements, traffic lift) + ad campaign screenshots (ROAS, CPA).

- Familiarity with WordPress, Shopify, or basic CMS.

What We Offer

- Salary: ?20,000?-??35,000/month (based on experience & performance).

- Work from Home (Dehradun) - flexible hours, no commute.

- Performance incentives/bonus after probation.

- Tools: SEMrush/Ahrefs, Google Ads & Analytics, Facebook Business Suite (provided).

- Learning & Growth: Regular training, mentorship, exposure to multiple clients.

_Note: This JD fits a 6-12?months experienced professional based in Dehradun working fully remote._

Job Type: Full-time

Pay: ?18,000.00 - ?22,000.00 per month

Benefits:

Flexible schedule Work from home
Work Location: Remote