Job Description

Pureroot is looking for candidate holding expertise in both SEO and digital marketing.

Digital Marketing Expertise

Search Engine Optimization (SEO):

Proficiency in on-page and off-page SEO techniques. Strong understanding of keyword research tools (e.g., Google Keyword Planner, ). Ability to perform competitor analysis and create effective SEO strategies. Knowledge of local SEO optimization for location-based businesses.

Content Marketing:

Experience in content strategy, creation, and promotion for blogs, videos, and social media. Understanding of content optimization for SEO.

Social Media Marketing:

Hands-on experience with managing social media platforms like Facebook, Instagram, LinkedIn, and YouTube. Knowledge of paid ad campaigns (Facebook Ads, Instagram Ads). Ability to analyze performance metrics and generate engagement.

Search Engine Marketing (SEM):

Proficiency in managing Google Ads campaigns (search, display, and shopping ads). Experience with A/B testing and optimizing ad performance.

Email Marketing:

Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact). Skills in creating and tracking email campaigns.

Web Analytics:

Experience using Google Analytics, Google Search Console, and Tag Manager. Ability to generate and interpret data to improve campaign performance.

Technical SEO Expertise

Knowledge of website auditing tools. Understanding of HTML, CSS, and basic JavaScript for SEO optimization. Familiarity with website speed optimization and mobile responsiveness.

Other Essential Skills

Communication Skills:

Ability to coordinate with content writers, graphic designers, and developers. Strong client communication for campaign updates and reports.

Analytical Thinking:

Strong problem-solving skills to refine campaigns based on performance data.

Project Management:

Experience managing multiple projects and meeting deadlines.
With these skills, the candidate will be equipped to handle the demands of a mid-level role in digital marketing and SEO.

Job Types: Full-time, Permanent

Pay: From ?24,000.00 per month

Education:

Diploma (Preferred)
Experience:

Digital marketing: 3 years (Preferred) total work: 4 years (Preferred)
Work Location: In person