Job Description

Job Title:

SEO - Content Writer

Location:

Head Office (ICA HO) - Salt Lake, Sec-V

Job Type:

Full-Time

Experience:

1.5 years

Industry:

Education / Skill Development

Job Overview

ICA Edu Skills is looking for a creative and data-driven

SEO-Content Writer

to join our Head Office team. The ideal candidate will be responsible for planning, creating, optimizing, and managing high-quality content that aligns with SEO, product, and marketing objectives. This role requires strong writing skills, analytical thinking, and collaboration across teams.

Key Responsibilities

Develop content calendars and content strategies aligned with marketing, product, and SEO goals. Identify content gaps and growth opportunities across digital platforms. Create high-quality, SEO-optimized content including: Website pages Blog articles Product descriptions In-app content & micro-copy Social media posts & banners Email marketing content Design and update content, presentations, case studies, and learning exercises aligned with industry trends. Analyze content performance using analytics tools and optimize based on: CTR Bounce rate Engagement metrics SEO best practices Collaborate with product managers, designers, developers, and marketing teams to deliver user-focused and business-aligned content. Manage and publish content using CMS and blogging tools, ensuring consistency, accessibility, and platform-specific standards. Stay updated with trends in digital content, SEO, UI writing, AI tools, and interactive formats. Experiment with new tools and techniques to improve content quality and performance.

Required Skills & Qualifications

Proven experience in SEO content writing and digital content creation. Strong understanding of on-page SEO, keyword research, and content optimization. Hands-on experience with CMS and blogging platforms. Ability to analyze content performance using analytics tools. Excellent written communication and editing skills. Working knowledge of

Grammarly

and popular

AI writing assistants

. Ability to work collaboratively in a fast-paced environment.

Why Join ICA Edu Skills?

Opportunity to work with a leading skill development organization Collaborative and growth-oriented work culture Exposure to diverse content formats and digital platforms Learning opportunities in SEO, AI-driven content, and UI writing

Interested candidates can apply directly through Indeed or share their updated CV at adrija.sil@icagroup.in OR 9073631425.

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?35,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person