techniques (AEO, VSO, PAA) and a passion for creating high-quality content for B2B and B2C audiences. The ideal candidate will be responsible for developing SEO-optimized, engaging, and informative content that enhances online visibility, aligns with search intent, and drives traffic and conversions.
You will work closely with SEO, marketing, and web development teams to create compelling web pages, blog posts, landing pages, AI-friendly content, and voice search-friendly articles. This role demands both technical SEO skills and strong writing abilities to produce content that not only ranks but also captivates and converts readers.
Key Responsibilities:
SEO Strategy & Implementation:
Develop and execute comprehensive
SEO strategies
for
B2B and B2C
brands to drive organic traffic and improve rankings.
Conduct
keyword research
,
competitor analysis
, and
SERP intent analysis
to optimize content for target audiences.
Implement
advanced SEO techniques
like
schema markup
,
structured data
, and
featured snippets
to increase visibility in search engines.
Optimize content for
AEO
(Answer Engine Optimization),
VSO
(Voice Search Optimization), and
PAA
(People Also Ask) to target specific search queries.
Content Writing & Creation:
Write
SEO-optimized content
for blogs, landing pages, service/product pages, eBooks, case studies, and more, tailored for B2B and B2C audiences.
Ensure all written content aligns with
Google's E-E-A-T
(Expertise, Authoritativeness, and Trustworthiness) principles.
Write
answer-based content
optimized for
featured snippets
,
FAQs
, and
PAA
sections to increase the chances of appearing in zero-click searches.
Create
conversational, voice-search optimized
content designed for platforms like
Google Assistant
,
Siri
, and
Alexa
.
Collaborate with other content creators and developers to create
content that drives conversions
, is user-friendly, and aligns with business goals.
On-Page SEO & Content Optimization:
Optimize
landing pages
,
product pages
, and
service pages
for SEO, UX, and
CRO (Conversion Rate Optimization)
.
Incorporate
keywords
,
LSI keywords
,
NLP-friendly phrasing
, and
schema markup
into content to enhance search engine visibility.
Regularly update and optimize existing content to improve
rankings
and
engagement
.
Perform
A/B testing
on headlines, Meta descriptions, and CTAs to enhance click-through rates and conversions.
Content Strategy & Planning:
Develop and implement
content strategies
based on industry trends, competitor analysis, and search intent.
Collaborate with the
SEO team
,
marketing
, and
designers
to ensure content aligns with overall SEO strategy.
Work on
content gap analysis
and create
topic clusters
to improve website authority and user engagement.
Research and identify new content opportunities that align with business goals and SEO priorities.
Performance Tracking & Reporting:
Use SEO tools such as
Google Analytics
,
Google Search Console
,
Ahrefs
,
SEMrush
, and
SurferSEO
to track content performance, keyword rankings, and traffic metrics.
Provide
regular performance reports
to stakeholders, offering insights into content performance and suggesting optimization opportunities.
Measure key SEO KPIs (e.g., organic traffic, conversions, bounce rates, page performance) to ensure the effectiveness of SEO strategies.
Off-Page SEO & Link Building:
Develop and execute
white-hat link-building
strategies to improve domain authority.
Engage in
guest posting
,
digital PR
, and
content syndication
to build backlinks.
Conduct
backlink audits
and competitor link analysis to identify opportunities for link acquisition.
Requirements & Qualifications:
5+ years
of experience in
SEO
strategy,
content writing
, and optimization for
B2B and B2C
brands.
Expertise in
AEO (Answer Engine Optimization)
,
VSO (Voice Search Optimization)
,
PAA (People Also Ask)
, and
SEO optimization
(on-page, off-page, and technical SEO).
Strong writing, editing, and proofreading skills, with the ability to create engaging, SEO-friendly content.
Proficiency with SEO tools such as
Google Analytics
,
Google Search Console
,
Ahrefs
,
SEMrush
,
SurferSEO
, and
Clearscope
.
Ability to research, write, and plan content that aligns with
user intent
,
conversion strategies
, and SEO best practices.
Familiarity with
schema markup
,
structured data
, and advanced SEO features such as
featured snippets
and
passage indexing
.
Experience with content management systems (CMS)
like
WordPress
and
HubSpot
.
Basic HTML/CSS knowledge
to make minor content and formatting adjustments.
Strong understanding of
conversion optimization
, content funnels, and creating high-converting landing pages.
Preferred Qualifications:
Experience in writing
long-form content
,
whitepapers
,
case studies
, and
industry reports
.
Knowledge of
AI-generated content
,
AI-assisted workflows
, and
AI SEO trends
.
Familiarity with
mobile SEO
,
local SEO
, and
e-commerce SEO
.
Ability to collaborate with developers, designers, and other teams to implement SEO-driven content strategies.
Why Join Us?
Work with a
dynamic SEO and Content team
focused on measurable growth and high-impact projects.
Access to
premium SEO tools
and
AI-driven optimization workflows
.
Opportunity to work on impactful projects with
top B2B and B2C brands
.
A
collaborative
,
growth-oriented
environment with continuous learning opportunities.
Competitive salary
and
performance-based incentives
.
If you're a passionate
SEO specialist
with expertise in
advanced SEO techniques
,
content writing
, and
optimizing content for both search engines and users
, we'd love to hear from you!
Apply Now!
If you are interested in the above position, please share your updated resume at
pavan@varundigitalmedia.com
.
Job Types: Full-time, Permanent
Benefits:
Health insurance
Leave encashment
Life insurance
* Provident Fund
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