Job Description

We are looking for a SEO Content Writer to create compelling, engaging, and informative content that drives results. The ideal candidate will have strong writing skills, experience in digital marketing, and the ability to craft content for different formats (blogs, social media posts, video scripts, etc.). You will be responsible for writing high-quality content for software training courses, creating video scripts, and building integrated marketing strategies to promote courses like Python, Java, AWS, and other technologies on platforms like Instagram, YouTube, and more.

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Key Responsibilities:

1.

Content Writing:

- Write clear, engaging, and SEO-friendly content for our blog, website, and email marketing campaigns to promote software training courses (e.g., Python, Java, AWS, etc.).

- Create course descriptions, landing page content, promotional emails, and student testimonials that effectively communicate the value of our programs.

- Develop engaging social media content (posts, captions, infographics) to promote training courses across platforms like Instagram, LinkedIn, and Facebook.

2.

Video Script Writing:

- Write creative and concise video scripts for YouTube, Instagram Reels, and other social media platforms, ensuring content is engaging and tailored to the target audience.

- Develop both short-form scripts (30-60 sec for Instagram Reels) and long-form scripts (3-5 minutes for YouTube and other platforms).

- Collaborate with video production teams to ensure the written content aligns with visual storytelling and branding guidelines.

3.

Digital Marketing Strategy:

- Collaborate with the digital marketing team to develop and execute marketing strategies for software training courses.

- Develop and implement SEO strategies to improve organic search rankings and drive traffic to the website and course landing pages.

- Plan and execute paid social media campaigns (Facebook, Instagram, LinkedIn) and Google Ads to generate leads for software courses.

4.

Social Media Management:

- Manage and grow social media presence, including Instagram, YouTube, LinkedIn, and other platforms.

- Create content calendars and schedule posts that are in line with our marketing objectives.

- Monitor engagement, respond to comments/messages, and help increase follower engagement and course inquiries.

5.

Competitor Analysis & Market Research:

- Conduct competitor research and analyze trends in the software training industry to ensure our content and marketing strategies are competitive and up-to-date.

- Identify new content opportunities and content gaps to improve engagement and drive more leads.

6.

Performance Tracking & Analytics:

- Use tools like Google Analytics, YouTube Insights, and social media analytics platforms to track the performance of content and marketing campaigns.

- Regularly report on content performance (engagement rates, website traffic, conversions) and suggest improvements to increase ROI.

7.

Collaboration & Brainstorming:

- Work closely with the design and video production teams to ensure content aligns with branding and marketing goals.

- Participate in brainstorming sessions to generate fresh content ideas and innovative marketing strategies.

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Skills & Qualifications:

- Experience:

- 2 years of experience in content writing and digital marketing, preferably in the edtech or software training industry.

- Experience writing for various platforms, including blogs, websites, email campaigns, and social media.

- Content Creation:

- Digital Marketing:

- Video & Social Media Skills:

- Creative & Analytical Skills:

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

Day shift
Experience:

SEO Content Writing: 3 years (Preferred)
Location:

Hyderabad, Telangana (Preferred)
Work Location: In person