Job Description

Core Responsibilities

1. Content Strategy & Research

Keyword Integration:

Utilizing tools like Semrush, Ahrefs, or Google Keyword Planner to identify high-volume, low-competition keywords.

Search Intent Mapping:

Determining whether a user wants to learn (informational), buy (transactional), or find a specific site (navigational).

Competitor Analysis:

Auditing top-ranking pages to understand what content structure and depth are required to "outrank" them.
2. Writing & Optimization

On-Page SEO:

Crafting compelling Meta Titles and Descriptions, and using $H_1$ through $H_3$ header tags effectively.

Long-Form Content:

Writing blog posts, whitepapers, and ultimate guides (typically 1,000+ words) that provide comprehensive value.

Copywriting:

Creating high-converting landing page copy, product descriptions, and CTAs (Calls to Action).

Internal Linking:

Strategically linking to other pages on the client's website to pass "link equity" and keep users on the site longer.
3. Collaboration & Analytics

Client Management:

Ghostwriting for various industry experts, ensuring the tone matches the brand's specific "persona."

Performance Tracking:

Using Google Analytics and Search Console to see which articles are driving traffic and adjusting the strategy accordingly.

Visual Coordination:

Working with graphic designers to create infographics or selecting relevant stock imagery to improve user experience (UX).
Job Type: Full-time

Pay: ₹13,025.89 - ₹18,000.00 per month

Work Location: In person