Job Description

About the Role

We, at Bacancy, are looking for a Content Writer

to join our creative team. The ideal candidate should have strong writing skills and a solid understanding of

SEO best practices

to create engaging, informative, and conversion-oriented content. You'll be responsible for creating engaging

blogs, website landing pages, whitepapers, newsletters, eBooks

, and

More

, ensuring every piece reflects the brand voice and engages our audience.You should be passionate about producing value-driven content pieces that engage our prospective customers, resonate with a tech-driven B2B audience, drive awareness about our development practices and thought leadership, and align with SEO and digital marketing objectives.

Key Responsibilities

Research, write, and edit

blogs

,

landing pages

,

whitepapers

,

case studies

, and

eBooks

related to trending technologies, software development, and digital transformation. Should enjoy and excel at written communications, storytelling, and surpassing deadlines. Should have the ability to explain complex technical concepts in an engaging manner. Write well-researched, industry-specific content pieces optimized for search engines, LLMs, and user intent. Collaborate with the marketing and design teams to create content aligned with brand tone and business goals. Self-edit and proofread content to maintain topic relevancy, logical flow, and factual accuracy. Stay updated with the latest content marketing trends and SEO best practices to keep content fresh, relevant, and aligned with evolving audience and search trends. Edit and proofread content for grammar, clarity, and engagement before publication.

Required Skills & Qualifications:

3-5 years of content writing experience (preferably in an IT company or similar domain). Proficiency in writing well-researched, structured, and SEO-optimized content pieces that align with business goals. Proven experience writing long-form blogs, landing pages, and thought-leadership articles is a plus. A keen eye on content quality and willingness to go beyond standard practices to create impactful, value-driven content. A passion for continuous learning and exploring innovative ways to communicate complex technical concepts effectively. Familiar with using AI tools efficiently, such as OpenAI's ChatGPT, Gemini, Perplexity, and more for content research and editing. Must have the capacity to work independently and take ownership. Ability to receive and work on direct feedback/constructive criticism from peers and editors.

Nice to Have:

Familiarity with content management tools such as Trello or Notion for workflow tracking and collaboration. Hands-on experience with SEO tools like SEMrush, Ahrefs, or Moz for keyword research, competitor analysis, and content optimization. Knowledge of performance tracking and analytics tools such as Google Search Console and GA4 to monitor content effectiveness and improve engagement.
Job Types: Full-time, Permanent

Pay: From ?300,000.00 per year

Benefits:

Provident Fund
Work Location: In person