Job Description

Date: Nov 28, 2023



Job Requisition Id: 55307



Location: Bangalore, KA, IN




:
Specialist - SEO Content Writer Our Digital Service Line is currently looking for industry-leading seasoned SEO Content Writer professionals with hands-on experience. The shortlisted candidate should have the ability to analyse technical needs and work with the customers to develop project scope of work documents and Project Plans. The responsibilities are primarily technical, although there is a strong element of functional understanding of the business process.

Role:

As a SEO content writer, primary responsibility, includes optimizing the web content of product pages, and creating high-quality engaging content that is optimized for search engines and aligned with brand and marketing goals.

To work closely with our stakeholders and eBusiness organization. The preferred candidate should have the ability to understand customer needs, identify any data gaps, to improve the pages and to enhance customers\' online experience.

Key Responsibilities:

• Conduct keyword research to identify relevant topics and high-ranking keywords.
• Create compelling and informative content for website.
• Develop and implement content strategies that align with our business objectives.
• Optimize content for search engines by incorporating target keywords, meta tags, and relevant on-page SEO elements.
• Collaborate with cross-functional teams such as product development, to ensure the content aligns with brand guidelines and meets business objectives.
• Stay updated on industry trends and best practices in SEO to continuously improve content strategy.
• Conduct content audits and provide recommendations for improving existing content.
• Monitor and analyze website traffic, rankings, and user engagement metrics to identify areas for improvement.
• Provide guidance and support to other team members on SEO best practices.
• Other duties and responsibilities will be assigned as necessary to meet our eBusiness objectives & key results, especially around improving the quality of the information displayed on our product pages.
  
  Basic Qualifications:
• Education: M.Sc. in Chemistry or Biochemistry or Microbiology or any equivalent degree.
• Experience: 3-4 years of experience in content writing.
  
  Technical Skills/Competencies:
• Proven work experience as an SEO Content Writer or similar role.
• Strong understanding of SEO principles and best practices.
• Proficient in conducting keyword research and using SEO tools like SEMrush and Botify.
• Excellent writing and editing skills with a keen eye for detail.
• Ability to write in a clear, concise, and engaging manner.
• Experience with content management systems (CMS) and basic HTML and publishing the content via the Company\xe2\x80\x99s content management system.
• Use analytics tools such as Google Analytics to measure and analyze the performance of the content and make data-driven recommendations for improvement.
• Ability to work independently and meet deadlines.