: Content Writer (SEO + Influencer Scriptwriting + Community Management)
Location: Guwahati, Assam (In-House)
Department: Online Marketing
About Pro-To-Grow (PTG)
Pro-To-Grow is a leading food innovation and family nutrition brand rooted in Assam. We create science-backed, nutrient-dense products using indigenous ingredients like Bhim Banana to support better nutrition for families across India. As we scale our digital presence, we're looking for a content-driven marketer who can help us rank, engage, and convert.
Role Overview
We are seeking a versatile Content Writer with strong SEO skills, who can create high-quality blogs that rank on Google and drive organic traffic.
This role will also support influencer marketing by writing compelling influencer scripts and manage WhatsApp community communication with parents and customers.
Key Responsibilities1. SEO Content Writing (Primary Responsibility)
? Write long-form, high-quality, SEO-optimized blogs for PTG's website.
? Conduct keyword research, content gap analysis, and competitor research to plan monthly content calendars.
? Structure blogs using SEO best practices (headers, meta tags, internal linking, schema recommendations).
? Ensure all content aligns with PTG's brand voice, accuracy, and scientific credibility.
? Track blog performance and continuously improve rankings and CTR.
? Collaborate with the marketing team to identify high-intent topics for organic growth.
2. Influencer Scriptwriting + Creative Support
? Write engaging, problem-solution-led influencer video scripts for.
? Work closely with influencer executives to understand monthly campaign themes.
? Develop hooks, storytelling angles, and CTAs that fit PTG's brand tone.
? Ensure messaging consistency across all influencer deliverables.
3. WhatsApp Community & Customer Engagement
? Draft friendly, helpful, conversion-driven WhatsApp messages for parents, communities, and customer queries.
? Respond to queries using PTG's customer communication guidelines.
? Draft daily nudges, product educations, nutrition snippets, and offers in WhatsApp groups.
4. Cross-functional Collaboration
? Coordinate closely with design agencies, internal designer, and marketing leadership.
? Provide input on landing pages, product descriptions, email content, and ad copy when needed.
Required Skills & Qualifications
? 1-3 years of experience in SEO content writing (D2C, FMCG, or nutrition category preferred).
? Strong understanding of on-page SEO, keyword research tools (SEMrush, Ahrefs, Google Keyword Planner).
? Excellent written English; ability to write in a clean, conversational, parent-centric tone.
? Ability to repurpose content for multiple formats (blogs, scripts, WhatsApp, captions).