Job Description

Join Apna Advantage to help build a career platform that empowers students to transform their futures. You'll shape a fast growing edtech vertical within Apna's

60M+ user ecosystem

and leave a lasting mark on the industry.


About Apna:


Founded in 2019 by Nirmit Parikh, Apna is India's fastest unicorn, connecting

60M+ jobseekers with 250,000+ businesses

. Backed by global investors like Sequoia and Tiger Global, Apna is revolutionizing livelihoods across India.

About Apna Advantage:

Apna Advantage, our new EdTech vertical, expands beyond job matching to deliver:

Premium Online Education

with UGC-accredited programs from top universities

Career Success Ecosystem

with access to 700,000+ recruiters and real job interviews

Personalized Career Journeys

with dedicated facilitators, AI-powered prep tools, and guaranteed interviews

Role Overview:

Title:

SEO Content Specialist

Requirement:

1

Location:

Bangalore (WFO - Domlur)

Experience:

2-3 years

Industry:

Edtech

CTC:

5-6L

Requirements

What You'll do:

Research and identify

high-impact keywords and content opportunities

Plan, write, and optimize

SEO-focused content

(blogs, guides, landing pages) aligned with Apna Advantage's goals Track, analyze, and report on

organic traffic and keyword performance

Collaborate with design, product, and marketing teams to ensure content aligns with business objectives Refresh and optimize existing content to improve rankings and conversions Assist in building scalable, programmatic SEO pages for long-term traffic growth

What we're looking for:

1-3 years of experience in

SEO content writing or content marketing

Strong understanding of

SEO best practices, keyword research, and on-page optimization

Excellent writing and editing skills with a student-first mindset Comfortable working with SEO tools (Google Search Console, Ahrefs, SEMrush) Organized, proactive, and data-driven

What's In for you:

? Build expertise in

scalable SEO and content-led growth

? See your work directly influence

organic traffic and student enrollments

? Grow in a

fast-paced, impactful environment

while shaping India's career advancement ecosystem