Job Description

Job Title:

SEO Associate

Location:

Udyog Vihar, Gurugram

Company:

Novus Loyalty

Experience:

1-3 Years

About Novus:

Novus is a forward-thinking technology solutions provider specializing in cutting-edge digital transformation services. We help businesses enhance their operations with innovative software solutions, AI-driven analytics, and customer-centric platforms.

Job Overview:

We are looking for a proactive

SEO Associate

to help improve our website's search visibility and organic traffic. The role involves keyword research, on-page and off-page optimization, performance tracking, and collaborating with teams to ensure SEO best practices are implemented across all digital content.

Key Responsibilities:

1. Keyword Research

Identify and analyze intent-based keywords across TOFU, MOFU, and BOFU funnels for US and India markets. Regularly update keyword sheets for product pages, blogs, and campaign landing pages.

2. On-Page SEO

Optimize meta tags, H1-H6, internal linking, and schema markup across service and product pages. Suggest on-page improvements for newly published or underperforming pages.

3. Content SEO Collaboration

Work with content writers to ensure SEO best practices in blogs, product pages, and marketing campaigns. Provide briefs that include keywords, internal link targets, and content structure.

4. Technical SEO Audits

Assist in crawling & indexing checks using tools like Screaming Frog, Search Console, etc. Identify issues like crawl errors, broken links, redirect chains, and core web vitals improvements.

5. Link Building (Off-Page SEO)

Research backlink opportunities via guest posts, citations, partnerships, etc. Monitor backlink profile health and disavow toxic links when needed.

6. Analytics & Reporting

Track keyword rankings, traffic growth, and SEO KPIs using Google Analytics, Search Console, and SEMrush/Ahrefs. Prepare weekly/monthly SEO performance reports with insights.

7. Competitor & SERP Analysis

Analyze competitor SEO strategies and suggest improvements keyword gaps. Stay updated with Google algorithm changes and recommend adjustments accordingly.

Qualifications & Skills:

Bachelor's degree in marketing, Digital Media, or related field. Strong understanding of

SEO fundamentals

- on-page, off-page, technical. Proficiency in

Google Search Console, Google Analytics, SEMrush

& Screaming Frog. Basic understanding of HTML/CSS (for SEO-related troubleshooting). Experience with

WordPress/Content Management Systems

. Good command over

Excel/Google Sheets

for keyword planning and reporting. Familiarity with

B2B SaaS or loyalty program domain

is a plus. Strong analytical thinking and detail oriented. Good communication skills - especially for cross-functional collaboration with content, dev, and marketing teams.

Why Join Us?

Competitive salary and attractive incentives. Opportunity to work with an innovative and growing company. Career growth and learning opportunities. Dynamic and collaborative work environment.
Job Types: Full-time, Permanent

Pay: ₹270,000.00 - ₹320,000.00 per year

Benefits:

Flexible schedule Health insurance Leave encashment Paid sick time Paid time off Provident Fund
Work Location: In person