Job Description

Exp: 5 years in SEO, ASO And ORM

Key Responsibilities

Search Engine Optimization (SEO)

Develop and execute

on-page, off-page, and technical SEO

strategies to improve website rankings and organic traffic. Conduct

keyword research

, content gap analysis, and competitor benchmarking. Optimize

meta tags, headers, schema, internal linking

, and page load performance. Track, analyze, and report SEO KPIs such as rankings, traffic, conversions, and backlinks. Collaborate with content, design, and tech teams to ensure SEO best practices are implemented.

App Store Optimization (ASO)

Optimize app

titles, descriptions, keywords, screenshots, and previews

for higher app store visibility and conversion. Conduct

keyword research

using ASO tools (AppTweak, Sensor Tower, MobileAction, etc.). Analyze and improve

CTR, installs, and retention rates

through A/B testing of creatives and metadata. Monitor

competitor apps

, app rankings, and category trends regularly.

Online Reputation Management (ORM)

Monitor and manage the brand's

online reputation

across search engines, review sites, and social platforms. Track and respond to

user feedback, comments, and reviews

in a timely, brand-consistent manner. Identify and mitigate potential

reputation risks

and coordinate with PR/communications teams during crises. Promote positive content and optimize brand presence in search results. Use ORM tools to generate

sentiment reports

and improvement plans
Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹1,000,000.00 per year

Work Location: In person