strategies to improve website rankings and organic traffic.
Conduct
keyword research
, content gap analysis, and competitor benchmarking.
Optimize
meta tags, headers, schema, internal linking
, and page load performance.
Track, analyze, and report SEO KPIs such as rankings, traffic, conversions, and backlinks.
Collaborate with content, design, and tech teams to ensure SEO best practices are implemented.
App Store Optimization (ASO)
Optimize app
titles, descriptions, keywords, screenshots, and previews
for higher app store visibility and conversion.
Conduct
keyword research
using ASO tools (AppTweak, Sensor Tower, MobileAction, etc.).
Analyze and improve
CTR, installs, and retention rates
through A/B testing of creatives and metadata.
Monitor
competitor apps
, app rankings, and category trends regularly.
Online Reputation Management (ORM)
Monitor and manage the brand's
online reputation
across search engines, review sites, and social platforms.
Track and respond to
user feedback, comments, and reviews
in a timely, brand-consistent manner.
Identify and mitigate potential
reputation risks
and coordinate with PR/communications teams during crises.
Promote positive content and optimize brand presence in search results.
Use ORM tools to generate
sentiment reports
and improvement plans
Job Types: Full-time, Permanent
Pay: ₹500,000.00 - ₹1,000,000.00 per year
Work Location: In person
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