Job Description

We are looking for a skilled SEO & Performance Marketing Executive who can improve our website's organic ranking, increase traffic, run Meta Ads and relevant paid campaigns, and contribute directly to brand visibility and sales growth.

Responsibilities:

SEO & Website Management

Conduct detailed keyword research and SEO audits. Implement on-page and off-page SEO strategies. Improve website ranking on Google and overall organic reach. Optimize product pages, collections, blogs, and metadata. Identify and fix technical SEO issues (speed, indexing, broken links, etc.). Regularly update and manage website content to improve engagement. Ensure proper schema, mobile responsiveness, and Core Web Vitals performance. Track analytics, SEO metrics, and create growth reports.

Paid Ads & Growth Marketing

Plan and run

Meta Ads (Facebook & Instagram Ads)

for sales growth. Create ad campaigns focused on conversions, brand awareness, and website traffic. Monitor ad performance, optimize ROI, and reduce cost per result. Use retargeting ads, custom audiences, and lookalikes to improve conversions. Work with design and marketing teams to create effective ad creatives. Run basic Google Ads for search visibility and product intent targeting.

Website Footfall & Sales Growth

Develop strategies to increase organic and paid website traffic. Improve conversion rates through landing page optimization. Analyze user behavior and suggest UI/UX improvements. Coordinate with the e-commerce team to boost product visibility and ranking. Track daily/weekly KPIs -- traffic, CTR, conversions, revenue impact. Ensure alignment of SEO + Ads + Website updates for consistent branding and performance.

Skills & Requirements:

Strong knowledge of SEO tools: Google Search Console, Google Analytics, Ahrefs, SEMrush, Ubersuggest, etc. Hands-on experience running

Meta Ads

, including A/B testing and audience segmentation. Understanding of Shopify SEO and website optimization. Good content writing/editing skills for landing pages and product descriptions. Analytical mindset with ability to interpret data and take action. Knowledge of website structure, basic HTML/CSS (preferred).

Preferred:

Experience in e-commerce SEO and paid ads. Experience working with fashion or product-based brands.
Job Types: Full-time, Fresher, Internship
Contract length: 3-6 months

Pay: ?5,000.00 - ?20,000.00 per month

Education:

Bachelor's (Required)
Experience:

overall: 1 year (Required)
Language:

English (Required)
Work Location: In person