Job Description

Role Objective

To manage

website development, maintenance, on-page SEO, and off-page SEO activities

to improve organic visibility, website performance, lead generation, and brand presence across search engines.

Key Responsibilities1. Website Development & Maintenance

Develop and manage websites using

WordPress / CMS

Create landing pages for campaigns and lead generation Ensure

mobile responsiveness, fast loading speed, and security

Regular website updates (content, images, banners, plugins) Fix broken links, page errors, and UI/UX issues Coordinate with designers/content team when required

2. On-Page & Technical SEO

Keyword research and mapping for pages Optimize: Meta titles & descriptions Headings (H1-H6) URL structure Image alt tags Internal linking Improve website indexing and crawlability Monitor and fix: Page speed issues Mobile usability issues Core Web Vitals Submit sitemaps and handle indexing issues via

Google Search Console

3. Off-Page SEO & Local SEO

Execute off-page SEO activities including: High-quality backlink creation Business listings & citations Article/blog submissions Profile & forum submissions Manage

Google Business Profile

(updates, reviews, posts) Track backlink quality and disavow harmful links if required Improve local search rankings

4. Analytics, Tracking & Reporting

Monitor website traffic, rankings, and user behavior Use tools such as: Google Analytics Google Search Console Keyword tracking tools Prepare

weekly and monthly SEO performance reports

Analyze competitors and suggest improvement strategies

5. Coordination & Compliance

Coordinate with sales and marketing teams for landing page and campaign needs Ensure SEO best practices are followed across all digital assets Maintain documentation for SEO and website updates

Required Skills & CompetenciesTechnical Skills

WordPress / CMS handling On-page & off-page SEO knowledge Basic HTML / CSS understanding (preferred) Website speed optimization basics Google Analytics & Search Console

Soft Skills

Attention to detail Time management Problem-solving mindset Willingness to learn and adapt Good communication and reporting skills

Tools & Platforms

WordPress / CMS Google Analytics Google Search Console Keyword research tools SEO audit tools Page speed & performance tools

KPIs & Performance Parameters

Organic traffic growth Keyword ranking improvement Website uptime and page load speed Number and quality of backlinks Google Business Profile visibility Lead conversion from organic traffic Timely completion of website & SEO tasks

Eligibility Criteria

Graduate / Postgraduate in any discipline

Freshers with SEO training and strong interest can apply

1-3 years of experience preferred for executive level Experience in education or service industry is an advantage

Career Growth Path

SEO & Website Executive
? SEO Specialist
? Digital Marketing Manager
? Head - Digital Marketing

What We Offer

Competitive salary (as per experience) Performance-based growth opportunities Skill development & hands-on exposure Supportive and professional work environment
Job Types: Full-time, Permanent, Fresher

Pay: ?22,000.00 per month

Work Location: In person