Job Description

We are looking for a strategic and creative

SEO & Social Media Specialist - Branding & Promotions

to lead and execute comprehensive digital marketing initiatives that drive

brand visibility

,

customer engagement

, and

sales lead generation

. The ideal candidate will have hands-on expertise across

all major social media platforms

,

SEO strategies

,

branding campaigns

, and

online networking techniques

to build strong market presence and drive business growth.

Key Responsibilities:

SEO & Website Optimization

Develop and implement on-page and off-page SEO strategies to improve search rankings and organic visibility. Conduct regular keyword research, competitor analysis, backlink audits, and content optimization. Monitor and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. Ensure technical SEO best practices are followed across the website and landing pages.

Social Media Strategy & Management

Manage and grow presence on all major platforms:

Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, Threads, Pinterest

, etc. Plan and create engaging content (posts, reels, stories, videos, graphics) aligned with the brand's voice. Schedule and publish content using tools like

Buffer, Hootsuite, Later

, or native platform tools. Engage actively with followers, respond to queries, and foster a strong online community.

Branding & Promotional Campaigns

Develop and execute brand awareness and product promotion campaigns. Collaborate with designers and content creators for visual and written branding material. Organize digital promotions, giveaways, contests, influencer collaborations, and viral marketing initiatives. Ensure brand consistency across all channels and customer touchpoints.

Sales Lead Generation & Customer Outreach

Generate high-quality

leads through social media

, online communities, LinkedIn outreach, and other digital networking strategies. Utilize paid advertising and organic strategies to capture leads and drive conversions. Set up and manage

social media ad campaigns (Meta, LinkedIn, Google, TikTok, etc.)

targeting relevant audiences. Collaborate with the sales team to align lead generation with business goals and funnel strategies.

Analytics & Performance Reporting

Track KPIs including: reach, engagement, website traffic, conversion rates, leads generated, and ROI. Prepare weekly/monthly performance reports with insights and recommendations. Continuously test, analyze, and optimize campaigns based on data-driven decisions.

Cross-Functional Collaboration

Coordinate with internal teams including design, product, sales, and customer service. Stay updated with industry trends, platform updates, and emerging tools to keep strategies fresh and competitive.

Required Qualifications:

Bachelor's degree in Marketing, Communications, Business, or related field.

5-10 years of hands-on experience

in SEO, social media, branding, and digital marketing. Proven track record of

lead generation and campaign success

through online platforms. Expertise in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.) Proficiency in social media scheduling/analytics tools (Hootsuite, Buffer, Sprout Social, etc.) Experience with paid social campaigns (Meta Ads, LinkedIn Ads, Google Ads, TikTok Ads). Strong knowledge of content trends, viral marketing tactics, and storytelling. Excellent writing, editing, and communication skills. Graphic design or video editing skills (using Canva, Adobe Suite, CapCut, etc.) are a plus.
Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person