Conduct keyword research and develop SEO & Ads strategies.
Optimize website content, meta tags, images, internal links, and overall on-page elements.
Perform technical SEO audits to improve speed, mobile usability, crawlability, and indexing.
Collaborate with teams to create SEO-friendly content (blogs, landing pages, product pages).
Build high-quality backlinks to strengthen domain authority.
Manage Google Ads campaigns (Search, Display, Video, Shopping) from setup to optimization.
Write and test ad copies, manage bids and budgets, and improve quality scores.
Set up conversion tracking, perform remarketing, and monitor campaign performance.
Analyze competitors, track KPIs using Analytics/Search Console/SEMrush/Ahrefs, and provide regular reports.
Stay updated on SEO and Google Ads algorithm changes.
Qualifications:
2-5+ years of experience in SEO or Google Ads/digital marketing.
Proficiency in SEO tools and Google Ads platforms.
Strong analytical and communication skills.
Knowledge of HTML/CSS and CMS platforms (WordPress/Shopify).
Relevant certifications (Google Ads/Analytics) are a plus.
Key Competencies:
Attention to detail, adaptability, and strong problem-solving skills.
Ability to prioritize in a fast-paced environment.
Good understanding of user intent and search behavior.
Work Environment:
Onsite role with working hours between 5 a.m. to 4:30 p.m., depending on company requirements.
Performance-driven and fast-paced environment
Job Type: Full-time
Pay: Up to ₹45,000.00 per month
Work Location: In person
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