Job Description

: SEO & Digital Marketing Specialist (1+ Years Experience)

Position:

SEO & Digital Marketing Specialist

Department:

Digital Marketing

Experience:

Minimum 1 year

Location:

Coimbatore

Employment Type:

Full-time

About the Role:

We are seeking a proactive and creative

SEO & Digital Marketing Specialist

with

at least 1 year of experience

in managing

SEO activities, website optimization, and executing digital marketing campaigns

. The ideal candidate should have strong analytical skills, hands-on SEO expertise, and a good understanding of online marketing strategies to help grow brand visibility and lead generation.

Key Responsibilities:

Search Engine Optimization (SEO)

Conduct keyword research and develop SEO strategies to improve organic rankings. Perform on-page optimization: meta tags, headings, URL structure, content optimization, internal linking, etc. Manage off-page activities including link building, outreach, and improving domain authority. Conduct regular SEO audits and fix technical issues (crawl errors, broken links, sitemap/robots updates). Collaborate with content writers to ensure SEO-friendly content creation.

Digital Marketing

Plan and execute digital marketing campaigns across channels such as: Google Ads (Search, Display, Remarketing) Social Media Ads (Facebook, Instagram, LinkedIn) Email Marketing campaigns Support social media strategies by creating content plans and monitoring performance. Assist in creating landing pages and optimizing them for conversions (CRO).

Analytics & Reporting

Monitor traffic, keyword rankings, campaign performance, and engagement metrics using tools like: Google Analytics Google Search Console Meta Business Manager Google Ads Manager SEMrush / Ahrefs / Moz Prepare weekly and monthly performance reports with recommendations for improvement.

Content & Branding Support

Coordinate with designers and content teams for marketing collateral, creatives, and ad assets. Assist with blog planning, content calendars, and SEO content briefs. Maintain brand consistency across all digital platforms.

Required Skills & Qualifications

Minimum

1+ year

experience in SEO and digital marketing. Strong understanding of SEO fundamentals (on-page, off-page, technical). Hands-on experience with digital marketing tools and platforms: Google Ads Meta Ads Manager SEO tools Email marketing tools Good knowledge of social media trends and digital marketing best practices. Basic knowledge of HTML/CSS and CMS platforms like WordPress. Strong analytical, communication, and reporting skills.

Preferred Qualifications

Experience with Canva or basic design tools. Knowledge of Google Tag Manager & conversion tracking setup. Certification in SEO / Google Ads / Digital Marketing (Google, HubSpot, etc.) is a plus. Experience with marketing automation tools is an added advantage.

Key Competencies

Creativity & strategic thinking Analytical mindset Attention to detail Time management and task prioritization Ability to work independently and in a team Problem-solving skills

How to Apply

Interested candidates can share their updated resume at

bsi.recruitment25@gmail.com

or contact

90426 54018

for further steps.

Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month

Benefits:

Paid sick time * Paid time off