We are seeking a skilled SEO Specialist to join our dynamic digital marketing team. The ideal candidate will have a strong understanding of search engine optimization strategies and techniques, with a focus on improving website visibility and driving organic traffic. This role requires a combination of technical expertise, analytical skills, and creativity to develop and implement effective SEO campaigns that align with our business goals.
Responsibilities
Conduct comprehensive keyword research to identify opportunities for content optimization and new content creation.
Optimize website content, metadata, and HTML elements to enhance search engine rankings.
Implement conversion optimization strategies to improve user experience and increase conversion rates.
Utilize Google Analytics, Adobe Analytics, and other web analytics tools to monitor performance metrics and generate actionable insights.
Manage link building initiatives to enhance domain authority and improve search visibility.
Collaborate with content creators to ensure SEO best practices are integrated into all digital content.
Monitor and report on SEO performance using tools such as Google Search Console, Google Tag Manager, and various SEO tools.
Stay updated on the latest trends in SEO, digital marketing, and search engine algorithms to continuously refine strategies.
Support e-commerce initiatives by optimizing product pages for search engines.
Assist in social media management efforts to promote content and drive traffic.
Experience
Proven experience in SEO with a strong understanding of search engines and ranking algorithms.
Proficiency in web analytics tools such as Google Analytics and Adobe Analytics.
Familiarity with content management systems (CMS) like WordPress.
Knowledge of HTML, CSS, JavaScript, and their impact on SEO performance.
Experience in e-commerce SEO practices is a plus.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication skills for collaboration across teams in digital marketing efforts.
A background in digital marketing or SEM is beneficial. Join us as we strive to enhance our online presence through innovative SEO strategies!
Job Type: Part-time
Base Pay: From ₹26,000.00 per month
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