Job Description

###

About the Role:

We are seeking a

strategic, tech-savvy, and performance-driven Digital Marketing Specialist

with proven experience in

SEO, digital growth campaigns, and AI marketing automation

.
This role involves

leading the marketing team

, driving brand visibility, and implementing

AI-powered solutions

to streamline campaigns and improve ROI.###

Key Responsibilities:

####

1. Leadership & Team Management

Lead and mentor the digital marketing team (SEO, content, design, and social media).
Plan and execute monthly marketing roadmaps aligned with business objectives.
Supervise team performance and ensure on-time delivery of campaigns and creative assets.
Collaborate across departments (Sales, Product, Tech) to align marketing strategies.####

2. SEO & Digital Performance Marketing

Drive organic traffic through advanced

on-page, off-page, and technical SEO

practices.
Manage paid ad campaigns (Google Ads, Meta Ads, LinkedIn, etc.) with performance optimization.
Conduct keyword research, competitor analysis, and ongoing ranking improvements.####

3. AI & Marketing Automation

Implement and manage

AI-based tools

for content creation, lead nurturing, and data analysis.
Use automation tools (e.g., HubSpot, Zapier, ChatGPT, Notion AI, or similar) to streamline workflows.
Analyze customer journeys and deploy AI-driven personalization to enhance engagement and conversion.
Experiment with

predictive analytics and AI insights

for campaign optimization.####

4. Content & Social Media Strategy

Oversee multi-channel content planning, ensuring brand consistency across platforms.
Drive engagement on social media (LinkedIn, Instagram, YouTube, etc.) through creative and data-backed strategies.
Collaborate with design and content teams to produce impactful storytelling and visual campaigns.####

5. Analytics & Reporting

Monitor and analyze key metrics using tools like

Google Analytics, Search Console, and Meta Business Suite

.
Generate performance reports and insights for management review.
Use data to refine ongoing marketing initiatives and optimize budgets.###

Key Skills Required:

Strong hands-on experience in

SEO, SEM, and Performance Marketing

.
Practical knowledge of

AI tools and marketing automation platforms

Expertise in

Google Ads, Meta Ads, Analytics, and Tag Manager

.
Understanding of

email automation, CRM systems, and lead funnels

.
Excellent leadership, communication, and analytical skills.
Creativity combined with a data-driven mindset.###

Qualification:

Bachelor's degree in Marketing, Business, or a related field.
Certifications in

Digital Marketing, SEO, or AI Marketing Tools

(preferred but not mandatory).