Job Description

Role- SEO and Content Specialist Real Estate
Location- Gurgaon
Key Responsibilities:

• Conduct keyword research and develop SEO strategies tailored to real estate projects (luxury, premium, residential, commercial).
• Optimize website content, blogs, landing pages, and microsites for SEO best practices (on-page and off-page).
• Write, edit, and publish SEO-friendly content including:
• Blogs and articles (real estate insights, project stories, market trends)
• Social media captions and content ideas (LinkedIn, Instagram, Facebook,Twitter, YouTube)
• Newsletters, ad copies, PR content, brochures, and campaign creatives

• Develop and manage a monthly content calendar for digital platforms.
• Track organic rankings, traffic, backlinks, and conversions using analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
• Build and manage backlink strategies (directories, guest posts, property portals, press releases).
• Stay updated on Google algorithms and digital marketing trends specific to real estate.
• Report on SEO and content performance with actionable insights and recommendations.

Key Skills and Competencies:

• Expertise in on-page SEO, off-page SEO, and technical SEO.
• Proficiency with SEO tools (SEMRush, Ahrefs, MOZ, Google Analytics, GSC, Screaming Frog).
• Excellent content writing and editing skills (blogs, social media captions, ad copies, project descriptions).
• Creative ideation skills to generate social media post ideas, campaign hooks, and storytelling formats.
• Strong research skills to create market-relevant, investor-centric, and buyer- focused content.
• Knowledge of social media optimization (SMO) will be an added advantage.

Qualification and Experience:

• Graduate / Postgraduate in Marketing, Communications, or related field.
• 2 3 years of SEO and content experience in the real estate industry (agency or developer side).
• Strong portfolio of SEO-driven results and content samples (blogs, social campaigns, digital marketing work).

If interested, please share your resume with vandana.tripathi@amplesuccesshr.com. Also, don't forget to follow our company page "@Ample Success Hr Solutions" for regular updates on job openings.

Skills Required