Job Description

:
This role is for one of the Weekday's clients
Min Experience: 2 years
JobType: full-time
We are seeking an experienced SEO & Backlink Expert to drive off-page SEO growth through strategic link acquisition while supporting overall SEO performance. The ideal candidate will have hands-on experience in building quality backlinks, analyzing SEO metrics, and collaborating with content and on-page teams to enhance domain authority, organic traffic, and search visibility.
Requirements:
Key Responsibilities:
Link Building (Primary Focus)

• Develop and implement monthly link-building strategies aligned with client goals.
• Identify, evaluate, and acquire high-quality backlinks via outreach, partnerships, and digital PR.
• Ensure link quality and relevance by reviewing types, diversity, and context.
• Audit backlinks regularly to fix broken links and disavow low-quality or spammy links.
• Track and report monthly link acquisition performance against targets and budgets.

SEO Strategy & Execution

• Collaborate with on-page and content teams to align off-page initiatives with overall SEO strategies.
• Conduct keyword and competitor research to identify link-building and content opportunities.
• Optimize anchor text strategy and landing pages for maximum SEO impact.
• Monitor performance using tools like Ahrefs, SEMrush, Google Analytics, and Search Console.

Reporting & Analysis

• Prepare reports tracking month-over-month traffic and domain authority growth.
• Measure the impact of link-building campaigns on rankings and traffic.
• Provide actionable insights and recommendations based on data analysis to improve SEO outcomes.

30-60-90 Day Plan
First 30 Days - Learning & Alignment:

• Understand the client portfolio, SEO tools, and reporting workflows.
• Audit existing backlink profiles.
• Learn link acquisition quality standards and processes.
• Set initial link-building targets with management.

Next 60 Days - Execution & Optimization:

• Execute monthly link-building strategies for assigned clients.
• Begin outreach and acquisition of high-quality backlinks within budgets.
• Identify new link opportunities (guest posting, collaborations, digital PR).
• Coordinate with content and SEO teams to ensure alignment.
• Report weekly on progress and performance metrics.

Next 90 Days - Ownership & Growth:

• Take full ownership of link-building deliverables and client reporting.
• Drive measurable improvements in domain authority and organic traffic.
• Conduct competitor backlink gap analysis and recommend advanced strategies.
• Suggest process improvements for scalability and efficiency.
• Mentor junior team members where applicable.

Qualifications:

• 2-3 years of experience in SEO, with at least 2 years focused on link building.
• Strong knowledge of backlink quality, authority metrics, and outreach best practices.
• Hands-on experience with tools like Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
• Good understanding of on-page and technical SEO fundamentals.
• Strong analytical skills with proficiency in Excel or Google Sheets.
• Excellent communication and negotiation skills.
• Experience with D2C or e-commerce brands is a plus.

Skills Required