Job Description

Job Title: SEO Analyst - Digital Marketing

Key Responsibilities:

Develop and execute effective SEO strategies to improve organic rankings for targeted keywords.


Perform comprehensive keyword research and competitor analysis for B2B SaaS sectors.


Optimize website architecture, on-page content, and technical SEO (site speed, mobile optimization, schema, etc.).


Collaborate with the content team to create SEO-optimized blogs, whitepapers, eBooks, and case studies.


Conduct backlink analysis, outreach campaigns, and link-building initiatives.


Track, analyze, and report on website analytics, keyword rankings, and SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.


Work closely with paid media and social teams to ensure integrated marketing efforts.


Monitor algorithm updates and implement best practices to maintain search performance.

Required Skills:

Proven experience as an SEO Analyst or SEO Specialist (preferably in SaaS or cloud telephony domain).


Strong knowledge of search engine algorithms, ranking factors, and SEO tools (SEMrush, Ahrefs, Screaming Frog).


Proficiency in Google Analytics, Search Console, and keyword tracking tools.


Hands-on experience in technical SEO audits and optimization.


Ability to create SEO content briefs and collaborate with writers.


Knowledge of Generative Engine Optimization (GEO) is a plus.


Excellent analytical, communication, and problem-solving skills.

Qualifications:

Bachelor's degree in Marketing, IT, or related field.


0-2 years of SEO experience.


Certification in SEO or Digital Marketing (preferred).

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

Day shift
Application Question(s):

What is your current CTC
What is your Expected CTC

Location:

Ernakulam, Kerala (Required)
Work Location: In person