Job Description

An SEO Specialist is responsible for optimizing online content to improve its visibility and ranking on search engine results pages. This involves keyword research, on-page and off-page optimization, and staying updated on search engine algorithms to enhance website performance and increase organic traffic.

Keyword Research:

Conduct thorough keyword research to identify relevant and high-traffic keywords. Analyze keyword competitiveness and trends to inform content strategy.

On-Page Optimization:

Optimize website content, meta tags, headers, and other on-page elements to align with targeted keywords. Ensure proper use of HTML tags and other elements for search engine compatibility. Improve the overall user experience and site performance.

Content Creation and Optimization:

Collaborate with content creators to develop SEO-friendly content that aligns with the keyword strategy. Optimize existing content for better search engine visibility. Implement best practices for content structure, readability, and engagement.

Technical SEO:

Conduct regular website audits to identify technical issues affecting SEO performance. Address crawl errors, broken links, and other technical issues. Implement structured data markup and other technical optimizations.

Link Building:

Develop and execute link-building strategies to acquire high-quality, relevant backlinks. Monitor and disavow toxic backlinks to maintain a healthy link profile.

Analytics and Reporting:

Use tools such as Google Analytics, Google Search Console, and SEO software to monitor website performance. Generate regular reports on key SEO metrics and provide insights for improvement.

Stay Updated on Industry Trends:

Keep abreast of industry changes, search engine algorithms, and best practices. Implement new strategies and techniques to adapt to evolving search engine algorithms.

Collaboration:

Work closely with marketing, content, and web development teams to align SEO strategies with overall business goals. Provide SEO guidance and recommendations to cross-functional teams.

Qualifications:

Proven experience as an SEO Specialist or similar role.

In-depth knowledge of SEO tools, techniques, and best practices.

Familiarity with web analytics tools (e.g., Google Analytics).

Strong analytical and problem-solving skills.

Excellent communication and collaboration skills.

Up-to-date with the latest trends and changes in SEO.

Experience

2 years Working Experience in same field.

Job Types: Full-time, Permanent

Schedule:

Day shift
Education:

Bachelor's (Preferred)
Experience:

SEO: 2 years (Preferred) total work: 2 years (Preferred)
Work Location: In person