Job Description

SEO Analyst

Role:

Optimize website performance to improve search engine rankings and drive organic traffic.

Department:

Digital Team

Remuneration:

As per the industry standard

Job Summary:

We are seeking a

results-driven SEO Executive

to

manage and execute a broad range of search engine optimization activities

. The ideal candidate will have hands-on experience in both on-page and off-page SEO techniques and be capable of developing strategies that increase website visibility, traffic, and search rankings across all major search engines.

You will be responsible for optimizing web pages, managing content and keyword strategies, conducting technical audits, and analyzing data to improve ROI from organic and paid search efforts.

Key Responsibilities:

Develop and implement

effective SEO strategies

to increase

website visibility and improve search engine rankings

. Manage SEO activities including

content strategy, keyword research, link building,

and

technical audits

. Optimize existing and new landing pages for both organic SEO and search engine marketing (PPC expansion). Perform ongoing

on-page and off-page optimization

for both internal and client websites. Collect and

analyze data, monitor performance,

and

generate insights

to

maximize ROI

and

drive informed decision-making

. Formulate and execute

end-to-end SEO campaigns

, including

competitive analysis and performance tracking

. Stay current with the

latest SEO, search engine,

and

digital marketing trends

and best practices. Collaborate with content creators and designers to ensure SEO best practices are properly implemented. Prepare and present regular SEO reports on performance and improvement opportunities.

Desired Competencies

Proven experience as an SEO Executive or similar role. Solid understanding of performance marketing, conversion, and online customer acquisition. In-depth knowledge of SEO tools such as

Google Analytics, Search Console, SEMrush, Ahrefs, Moz,

etc. Experience with website analytics and performance reporting. Familiarity with

HTML, CSS, and CMS platforms (e.g., WordPress)

. Strong analytical and problem-solving skills. Ability to manage multiple projects with attention to detail and deadlines. Excellent written and verbal communication skills.

What do we seek in the candidature?

Entrepreneurial Spirit and flexible & evolving demeanour Basic idea of UPSC niche and its requisites Proven work ethic with utmost integrity and desire to excel and succeed Self-motivated, passionate, empathetic, and approachable Ability to meet deadlines and work efficiently under pressure Excellent written and verbal communication skills.

Educational Background:

Any Graduate / Any Postgraduate

Preferred Qualifications:

Bachelor's Degree in

Marketing, Communications, Computer Science,

or a related field. Experience working on SEO for large content websites or client-based projects. Understanding of technical SEO, schema markup, and site architecture is a plus.

NOTE - INTERESTED CANDIDATES CAN SHARE THEIR RESUME AT sapna.thakur@nextias.com/call at 9910750052

Job Type: Full-time

Benefits:

Provident Fund
Schedule:

Day shift
Work Location: In person