Job Description

We are looking for a

strategic and data-driven SEO Analyst

who can take full ownership of our

digital marketing ecosystem

-- from

SEO and AEO

(Answer Engine Optimization) to

Social Media Marketing and Paid Ads.

The ideal candidate is someone who thrives in a fast-paced environment, loves experimenting with digital strategies, and can deliver measurable results in traffic growth, conversions, and brand visibility.

Key Responsibilities:Search Engine Optimization (SEO):

Plan, execute, and manage

on-page and off-page SEO

strategies. Conduct detailed

keyword research

, competitor analysis, and site audits. Optimize website structure, meta tags, internal linking, and schema markup. Build and manage

backlink acquisition

strategies and monitor domain authority. Track, report, and analyze website analytics and performance metrics (Google Analytics, Search Console, etc.).

Answer Engine Optimization (AEO):

Optimize content for

voice search and featured snippets.

Improve presence in

Google Discover, People Also Ask, and AI-generated results.

Ensure structured data implementation for AI-driven search visibility.

Social Media Marketing (SMM):

Create and execute

organic and paid

social media strategies across all major platforms (Facebook, Instagram, LinkedIn, YouTube, X). Manage content calendar, community engagement, and social media analytics. Collaborate with the creative team for engaging post, reels, and campaign ideas.

Paid Advertising (SEM & Social Ads):

Plan and manage

Google Ads, Meta Ads, and LinkedIn Ads

campaigns. Optimize ad performance for

CTR, CPC, CPA, and ROAS

. Conduct A/B testing and create retargeting strategies. Analyze campaign performance and prepare monthly reports with insights.

Content & Analytics:

Collaborate with content teams to ensure all content is

SEO-friendly and optimized for conversions.

Use tools like

Google Analytics 4, Search Console, Ahrefs, SEMrush, and Hotjar

to measure performance. Provide regular insights and recommendations for digital growth.

Requirements:

Bachelor's degree in Marketing, Communications, or a related field. 3-5 years of

hands-on experience

in SEO, SEM, SMM, and paid media. Strong knowledge of

Google Search algorithms, Core Web Vitals, and AI-driven search trends.

Experience with tools such as

Google Ads, Meta Business Manager, Google Tag Manager, Ahrefs, SEMrush,

and

Analytics 4.

Proficiency in

A/B testing, keyword strategy, and conversion optimization.

Strong analytical, communication, and project management skills. Creative thinker with a data-driven mindset.

Preferred Skills:

Experience with

local SEO

and

app store optimization (ASO).

Basic knowledge of

HTML, CSS, and WordPress/Shopify CMS.

Familiarity with

email marketing automation

and

CRM tools

. Up-to-date with the

latest digital marketing and AI SEO trends.

Why Join Us:

Opportunity to lead

end-to-end digital growth initiatives.

Work with a

creative, fast-growing brand

leveraging cutting-edge marketing tools. Growth-oriented, performance-driven culture.
Job Types: Part-time, Contractual / Temporary, Freelance

Pay: ₹10,435.50 - ₹15,000.00 per month

Experience:

SEO: 2 years (Required) SMM: 2 years (Required) Paid Advertising: 2 years (Required) Answer Engine Optimization: 2 years (Required)
Work Location: Remote