Job Description

Tasks
We are looking for a motivated Senior SEO Analyst to join our team at Lantern Digital.
Location: Ahmedabad (WFO)
Employment Type: Full-Time
Experience Level: 3+ Years
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• xf0x9dx97x96xf0x9dx97xbfxf0x9dx97xaexf0x9dx98x84xf0x9dx97xb9 xf0x9dx97xa2xf0x9dx97xbdxf0x9dx98x81xf0x9dx97xb6xf0x9dx97xbaxf0x9dx97xb6xf0x9dx98x87xf0x9dx97xaexf0x9dx98x81xf0x9dx97xb6xf0x9dx97xbcn: Analyze crawl behavior, optimize robots.txt, sitemaps, and internal linking structure to ensure efficient crawling and indexing by search engines.
• xf0x9dx97x9cxf0x9dx97xbbxf0x9dx97xb1xf0x9dx97xb2xf0x9dx98x85xf0x9dx97xaexf0x9dx98x81xf0x9dx97xb6xf0x9dx97xbcxf0x9dx97xbb xf0x9dx97xa0xf0x9dx97xaexf0x9dx97xbbxf0x9dx97xaexf0x9dx97xb4xf0x9dx97xb2xf0x9dx97xbaxf0x9dx97xb2xf0x9dx97xbbxf0x9dx98x81: Monitor and manage website indexation, identify and resolve indexing errors, and optimize canonicalization.
• xf0x9dx97x96xf0x9dx97xbcxf0x9dx97xbfxf0x9dx97xb2 xf0x9dx97xaaxf0x9dx97xb2xf0x9dx97xaf xf0x9dx97xa9xf0x9dx97xb6xf0x9dx98x81xf0x9dx97xaexf0x9dx97xb9xf0x9dx98x80: Analyze and optimize Core Web Vitals (LCP, FID, CLS) to improve website speed, user experience, and search rankings.
• xf0x9dx97xa5xf0x9dx97xb2xf0x9dx97xbbxf0x9dx97xb1xf0x9dx97xb2xf0x9dx97xbfxf0x9dx97xb6xf0x9dx97xbbxf0x9dx97xb4 & xf0x9dx97x9dxf0x9dx97xaexf0x9dx98x83xf0x9dx97xaexf0x9dx97xa6xf0x9dx97xb0xf0x9dx97xbfxf0x9dx97xb6xf0x9dx97xbdxf0x9dx98x81 xf0x9dx97xa6xf0x9dx97x98xf0x9dx97xa2: Understand how search engines render JavaScript, implement best practices for JavaScript SEO, and troubleshoot rendering issues using Chrome DevTools.
• xf0x9dx97xa6xf0x9dx97xb0xf0x9dx97xb5xf0x9dx97xb2xf0x9dx97xbaxf0x9dx97xae xf0x9dx97xa0xf0x9dx97xaexf0x9dx97xbfxf0x9dx97xb8xf0x9dx98x82xf0x9dx97xbd: Implement and maintain advance schema markup to enhance search engine understanding of website content and improve rich snippet appearance.
• xf0x9dx97x9fxf0x9dx97xbcxf0x9dx97xb4 xf0x9dx97x99xf0x9dx97xb6xf0x9dx97xb9xf0x9dx97xb2 xf0x9dx97x94xf0x9dx97xbbxf0x9dx97xaexf0x9dx97xb9xf0x9dx98x86xf0x9dx98x80xf0x9dx97xb6xf0x9dx98x80: Analyze server log fi les to identify crawl errors, understand search engine bot behavior, and optimize server infrastructure for SEO.
• xf0x9dx97xa7xf0x9dx97xbfxf0x9dx97xbcxf0x9dx98x82xf0x9dx97xafxf0x9dx97xb9xf0x9dx97xb2xf0x9dx98x80xf0x9dx97xb5xf0x9dx97xbcxf0x9dx97xbcxf0x9dx98x81xf0x9dx97xb6xf0x9dx97xbbxf0x9dx97xb4 & xf0x9dx97x97xf0x9dx97xb2xf0x9dx97xafxf0x9dx98x82xf0x9dx97xb4xf0x9dx97xb4xf0x9dx97xb6xf0x9dx97xbbxf0x9dx97xb4: Use Chrome DevTools and other debugging tools to identify and resolve technical SEO issues.
• xf0x9dx97x9bxf0x9dx97xbfxf0x9dx97xb2xf0x9dx97xb3xf0x9dx97xb9xf0x9dx97xaexf0x9dx97xbbxf0x9dx97xb4 xf0x9dx97x9cxf0x9dx97xbaxf0x9dx97xbdxf0x9dx97xb9xf0x9dx97xb2xf0x9dx97xbaxf0x9dx97xb2xf0x9dx97xbbxf0x9dx98x81xf0x9dx97xaexf0x9dx98x81xf0x9dx97xb6xf0x9dx97xbcxf0x9dx97xbb: Implement and manage href lang tags correctly to signal language and regional targeting to search engines, ensuring proper indexing and avoiding duplicate content issues for multilingual websites.
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What the job will entail:

• Working alongside our other SEO team members and helping them with their project planning & Strategies.
• Extensive SEO audits
• Keyword Strategies
• Competitor Link Research
• Content Audits
• Link Building Campaigns
• AI workflow automation.
• Data mining Google Analytics for actionable findings.
• Executing client work on time and to an excellent standard.
• Continuing to learn and develop your knowledge of SEO, whilst sharing any new knowledge with the team

Requirements
Required Competencies:

• 3+ years of SEO experience (preferably agency side).
• Deep knowledge of SEO and Organic Search.
• Have past record of driving good SEO results ( specifically for larger websites)
• Possess a portfolio of successful SEO campaigns.
• Experienced with Google Analytics, Google Search Console and other SEO tools like Ahrefs, SEMRush and Screaming Frog.
• Has a strong understanding of Excel/Google Sheets
• Capable of producing documents that are well written and client ready.
• An inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming.
• A good understanding of search engines algorithms and how they behave to different changes.
• Keen to observe, analyze and improvise content for both services/product pages and blogs.

Lantern Digital '