Job Description

We are seeking an experienced

SEO Analyst

with strong expertise in

on-page SEO, off-page SEO, and campaign setup

. The ideal candidate will have at least 5 years of professional experience, preferably within a

digital marketing agency

, managing

SEO techniques, backlink strategies, and paid ad campaigns

that deliver measurable results.

Key ResponsibilitiesOn-Page SEO

Conduct

technical SEO audits

and resolve issues related to indexing, crawlability, and site architecture. Optimize

meta titles, descriptions, header tags, image alt attributes

, and keyword placement. Implement

schema markup (structured data)

for better search visibility. Improve

Core Web Vitals, page speed, and mobile responsiveness

for SEO compliance. Ensure

SEO-friendly URL structure

and optimized internal linking strategy. Work with content writers to ensure

keyword-rich content

, LSI variations, and improved readability. Optimize blog posts, product pages, and landing pages for

targeted keywords

. Manage

XML sitemaps and robots.txt

for efficient crawling and indexing.
Off-Page SEO

Plan and execute

white-hat link-building strategies

to improve domain authority. Manage

backlink acquisition campaigns

, including blogger outreach, guest posting, and PR submissions. Submit websites to

relevant directories, forums, and industry listings

. Leverage

content marketing, infographics, and digital PR

for natural link earning. Monitor and disavow

toxic backlinks

that may harm rankings. Build relationships with

influencers, journalists, and bloggers

for SEO outreach. Promote content through

social bookmarking, niche communities, and Q&A platforms

.
Ads & Campaign Setup

Plan, set up, and manage

Google Ads and Social Media Ads campaigns

. Research keywords for PPC campaigns and write ad copy with high CTR potential. Monitor performance daily, optimize targeting, and track conversions to improve

CPA and ROAS

. Generate performance reports and implement

A/B Testing

strategies for better results.
Analytics & Reporting

Track SEO results using

Google Analytics, Search Console, Ahrefs, SEMrush, Moz

, and other tools. Measure campaign performance and prepare

monthly reports

with actionable insights. Stay updated with

Google algorithm changes, SEO tools, and paid advertising trends

.
Required Skills & Qualifications

Minimum

5 years of SEO and Ads management experience

(preferably agency background). Proficiency in

Google Ads, Meta Ads, Google Analytics, SEMrush/Ahrefs, Screaming Frog

, etc. Strong knowledge of

technical SEO, schema implementation, and Core Web Vitals optimization

. Hands-on experience in

backlink building, outreach, and content-driven SEO strategies

. Strong

analytical, communication, and reporting

skills.
Preferred Background

Candidates with prior

digital marketing agency experience

handling multiple projects simultaneously will be preferred. Proven track record of

improving rankings, growing organic traffic, and managing ad budgets effectively

. Ability to collaborate with developers, designers, and content teams to execute SEO-driven campaigns.
Job Type: Full-time

Education:

Bachelor's (Preferred)
Language:

* English (Preferred)