Job Description

What You'll Do:
Avalara's Digital Experience team is looking for a Localization Digital Manager/Strategist to support the strategy, and performance of international and localized versions of
You'll help ensure that we deliver global site experiences, makes them remain relevant to regional audiences, and makes them perform against important engagement and conversion metrics. You'll work with global and international partners to govern localization workflows, prioritize content, and support the rollout of country and language variants of
You will sit within Avalara's Digital Experience Strategy organization and collaborate with Marketing, Product Marketing, UX/Design, SEO, Analytics, and International Marketing teams. It's a opportunity for a mid-level digital professional in Pune to grow expertise in global web strategy, localization at scale, and data-driven optimization in a B2B SaaS environment.
What You'll Do

• Responsible for the strategy, and ongoing performance of country and language variants of
• Help launch and maintain new international site variants by coordinating with partners to determine which content is inherited globally and what requires regional adaptation.
• Maintain localization and translation governance processes to ensure content is prioritized, translated, published, updated, and retired across markets. Collaborate with manager of XTM translation management platform to guide quality content and publishing speed.
• Partner with Product Marketing, Revenue Marketing, and Content teams to identify content eligible for reuse or localization across international sites.
• Partner with Engineering on CMS best practices and scaling translation workflows.
• Support campaign and program journeys by connecting global marketing programs to localized on-site experiences.
• Monitor site performance using analytics and reporting tools; surface insights related to engagement, conversion, publishing speed, and content completeness.
• Help with experimentation and optimization efforts by helping identify opportunities and supporting implementation.
• Assess incoming partner requests, helping prioritize work based on established site strategy and capacity.
• Communicate progress and insights to partners and managers.
• Conduct periodic audits to maintain accuracy and relevance of content. Monitor status of content inherited from global parent vs. content breaking inheritance
• You will report to Director, Digital Experience Strategy

What Your Responsibilities Will Be:

• We publish international content on time and align it with global standards.
• Localization time to market speed improves.
• Localized pages remain accurate, compliant with local regulations, relevant, and up to date across priority regions.
• Reuse of global content increases without sacrificing regional effectiveness.
• Partners experience clear processes, predictable delivery, and transparency.
• Site engagement and conversion metrics on international variants improve

What You'll Need to be Successful:

• 8 years of experience in digital strategy, website management, content operations, or global marketing operations.
• Working knowledge of web content strategy, SEO fundamentals, UX principles, and performance measurement. Understanding of hreflang, canonicals, sitemaps and how they interrelate for multilanguage experiences.
• Experience managing localization, translation, or regional site workflows at scale working within Adobe Experience Manager Sites Multisite Manager
• Familiarity with CMS platforms and analytics tools (Adobe Experience Manager and Adobe Analytics preferred)
• Comfortable working with global teams across time zones.
• A data-informed mindset and interest in using performance insights to improve digital experiences.

#LI-Onsite Avalara is an AI-first Company:
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.
You'll bring experience using AI and AI-related technologies, ready to thrive here.
You'll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
You'll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You:
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara:
We're defining the relationship between tax and tech.
We've already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we're not slowing down until we've achieved our mission - to be part of every transaction in the world.
We're bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we've designed, that empowers our people to win. We've been different from day one. Join us, and your career will be too.
We're An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company -- we don't want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

Skills Required