Job Description

We are seeking a Senior User Acquisition Specialist with a passion for driving GROWTH through innovative strategies and execution. Here's your opportunity to get involved with an innovative gaming company building free-to-play casino games (mobile and web) for some of the largest casinos in the world. Reporting to the Analytics team, you'll be at the forefront of accelerating the growth of our ever-expanding lineup of mobile and desktop games-12 titles and counting!
WHAT YOU'LL BE DOING

• Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads.
• Build, track, and optimize UA campaigns
• Upload new creative to the content library
• Develop performance reports and communicate results to partners
• Analyze and act on campaign performance based on ROI, ROAS, and projected LTV Work with the design team to develop creative assets on a regular basis for advertising campaigns
• Work with India engineering team to ensure accurate attribution and report generation
• Direct and participate in analytics and tracking implementation tasks
• Lead and mentor junior team members, providing guidance and support on campaign strategies and execution
• Coordinate cross-functional efforts across marketing, creative, analytics, and product teams
• Oversee day-to-day operations of the UA team, ensuring deliverables are met with high quality and timeliness
• Contribute to strategic decision-making and resource planning to scale UA efforts efficiently

• 5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred)
• Demonstrated team leadership experience, including mentoring and guiding team members
• Entrepreneurial mindset with willingness and ability to "own it"
• You want to be "THE BEST UA Specialist" in the industry
• Experience working in the social/mobile freemium game industry
• Excellent data analysis skills and experience working in a metrics-driven role
• Practical working knowledge of tracking technologies, methods and UA KPIs
• Exposure to one or more tools/systems like Adjust, Appsflyer, Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc
• Ability to optimise available budgets to get desired results
• Ability to analyse the data from the attribution platforms and present the results. Exposure to Looker studio, etc preferred
• Understanding of ad creative formats and how to brief design teams for performance-driven assets (videos, banners, playable ads)
• Highly organized and attention to detail
• Strong math skills
• Self-starter with a problem-solving attitude with and without direction
• Passion for staying up to date with UA techniques, strategy, audience building and targeting
• Bachelor's/Master's degree in math, marketing or finance