Job Description

Senior Store Manager - Cafe & Grocery

Location: Sector 34, Chandigarh

Company: KIWI Kisan Window

About KIWI Kisan Window

KIWI Kisan Window is a farm-to-consumer FMCG brand bringing authentic Indian food products directly from farmers to customers. Featured on Shark Tank India, KIWI is built on the philosophy of "Bharat ki Khoj Khane Se" -- discovering India through food. Our stores are not just retail outlets; they are experience centres where customers connect with the story, origin, and purity of Indian food. The Sector 34 Chandigarh outlet is a flagship Cafe + Grocery format, combining curated grocery retail with a salad & juice cafe.

Role Overview

The Senior Store Manager is the business owner of the store, responsible for driving ?15 lakh+ monthly revenue through world-class retail and cafe operations. This role leads the entire store & cafe team, owns the customer experience, sales performance, inventory accuracy, store infrastructure, and local business development, and acts as the face of KIWI in the Chandigarh market. The core value of this role is to deliver a consistent 5-star customer walk-in experience while maintaining tight operational and financial control, with a strong bias for action and bias for sales.

Key Responsibilities

1. Revenue Ownership & Business Growth

Own and achieve minimum ?15 lakh/month store revenue Drive upselling, cross-selling, and repeat customer visits Plan and execute seasonal campaigns, in-store offers, and festival promotions Forecast seasonal demand and ensure optimal stock availability Develop nearby B2B customers (offices, corporates, gyms, cafes, gifting & bulk orders) Track daily, weekly, and monthly sales metrics and take corrective actions

2. 5-Star Customer Experience

Ensure every customer receives a warm, premium, and memorable experience Personally handle escalations, feedback, and high-value customers Build a culture where staff confidently narrate product stories -- origin, farmers, health benefits, and usage Maintain excellent store hygiene, visual merchandising, ambience, and cafe presentation Convert walk-ins into loyal, repeat customers

3. Team Leadership & Culture

Lead, train, and motivate store staff + cafe staff (salads & juices) Set daily targets and review sales, conversion, and average bill value Ensure staff grooming, behaviour, communication, and service standards Create a high-energy, sales-driven, customer-first culture Conduct daily briefings and performance reviews

4. Inventory, Audit & Controls

End-to-end ownership of inventory management Conduct cycle counts, weekly checks, and monthly audits Ensure FIFO/FEFO compliance, expiry control, and batch discipline Investigate, control, and answer for any inventory discrepancy Coordinate with central supply team for replenishment and slow-moving stock actions

5. Store Infrastructure & Administration

Overall responsibility for store infrastructure, utilities, and upkeep Coordinate with vendors for repairs, maintenance, AMC, internet, POS, cafe equipment, etc. Ensure zero downtime mindset -- store must always be customer-ready Handle basic local admin, documentation, and compliance needs

6. Local Marketing & Brand Building

Lead on-ground marketing: sampling, stalls, RWAs, societies, events Increase walk-ins through hyperlocal outreach and partnerships Execute central marketing campaigns at store level Act as a brand ambassador for KIWI in Chandigarh

Desired Candidate Profile Skills & Personality

Charismatic, confident, and outspoken communicator Excellent storytelling and convincing sales ability Well-groomed, presentable, and customer-facing personality Strong bias for action and bias for sales Hands-on leader who leads from the front, not the back office

Experience

3-6 years experience in retail, cafe, QSR, or FMCG store operations Proven track record of store-level revenue growth Experience handling inventory audits and team leadership Exposure to cafe or fresh food operations is a strong advantage

Key Performance Indicators (KPIs)

Monthly Revenue Achievement (?15 lakh+) Customer Experience & Repeat Footfall Inventory Accuracy & Audit Scores Team Productivity & Discipline Local B2B Sales Contribution

Why Join KIWI?

Opportunity to own and run a flagship store High visibility role with leadership exposure Fast-growing FMCG brand with strong consumer love Clear growth path into cluster, city, or regional roles
Job Type: Full-time

Pay: ₹32,000.00 - ₹45,000.00 per month

Work Location: In person