Online Advertising is one of the fastest growing businesses on the Internet today, with about $70 billion of a $600 billion advertising market already online. Search engines, web publishers, major ad networks, and ad exchanges are now serving billions of ad impressions per day and generating terabytes of user events data every day. The rapid growth of online advertising has created enormous opportunities as well as technical challenges that demand computationally intelligence and scalable algorithms. Eventually Computational Advertising has emerged as a new interdisciplinary field that involves information retrieval, data mining, machine learning, statistical modeling, optimization, linear algebra, and micro-economics, to solve challenging problems that arise in online advertising.
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