Job Description

Job Title:

Senior Social Media Manager

Location:

Gurugram

Reports To:

Founder & CEO (Preeti Rao)

Experience Required:

6-10 years in Social Media Management, with proven success in building personal brands and communities over 1M followers.

About Weljii

Weljii is India's leading Health and Wellness Coach Training Institute, pioneering the holistic health coaching movement. Through internationally accredited programs, Weljii empowers individuals to transform lives and communities by creating a culture of health and wellbeing. Led by

Preeti Rao

, Weljii stands at the intersection of modern science and ancient wisdom.

Role Overview

We are seeking a

strategic, creative, and data-driven Senior Social Media Manager

to expand and amplify the digital presence of

Weljii

and

Preeti Rao

across platforms.

The role goes beyond traditional social media management -- it requires building

automated engagement and lead-generation funnels

that convert social media reach into measurable community growth, webinar sign-ups, and course enrollments.

You'll be responsible for positioning

Preeti Rao as a thought leader

in health and wellness, while driving brand awareness and digital conversions for

Weljii

.

Key Responsibilities1. Brand & Content Strategy

Develop and execute a unified

social media strategy

for Weljii and Preeti Rao across Instagram, LinkedIn, YouTube, and emerging platforms. Shape Preeti Rao's

thought leadership narrative

, highlighting her voice in health, wellness, and holistic living. Collaborate with content, design, and video teams to create powerful storytelling and campaigns. Maintain distinct yet complementary brand voices for Weljii and Preeti Rao.

2. Growth & Engagement

Design and implement strategies to

grow organic reach

and

engagement by 5-10x

within 12-18 months. Build and nurture digital communities that align with the mission of holistic wellbeing. Lead influencer collaborations, brand partnerships, and social campaigns to reinforce brand authority. Use analytics to refine strategy and discover new audience opportunities.

3. Social Media Automated Funnel Management

Create and manage

automated social media funnels

that capture leads, nurture engagement, and drive conversions for webinars and courses. Integrate

social media platforms with CRM systems (e.g., Zoho CRM, HubSpot)

and marketing automation tools. Set up and optimize

lead magnet campaigns

, automated WhatsApp and email follow-up sequences, and remarketing flows. Work with the marketing and tech teams to ensure

seamless data flow from social media to CRM

for tracking and nurturing. Continuously analyze funnel performance (CTR, conversion rate, CPL) and optimize for maximum ROI.

4. Thought Leadership Positioning

Build a strong, authentic voice for Preeti Rao across platforms. Develop and promote original content -- videos, live sessions, blogs, and quotes -- to position her as a

global voice in health and wellness

. Identify opportunities for

guest appearances, podcast features, and collaborations

to amplify visibility.

5. Performance & Analytics

Track and report key performance indicators -- engagement, reach, growth, and conversion metrics. Use analytics tools (Sprout Social, Meta Suite, Later, Zoho Social, YouTube Studio, etc.) to measure success. Prepare monthly and quarterly reports with actionable insights.

6. Leadership & Collaboration

Lead a small in-house team and coordinate with freelancers or agencies for design, paid media, and video production. Collaborate closely with the

Marketing and Strategy teams

to ensure cohesive brand communication and funnel alignment.

Key Skills & Qualifications

6-10 years of experience in

social media management and digital growth

. Proven success in building and scaling

personal brands to 1M+ followers

. Expertise in

social media automation tools, CRM integration, and funnel building

. Strong understanding of

paid media, retargeting, and audience segmentation

. Excellent copywriting and storytelling skills with a wellness-aligned tone. Data-driven mindset with creative problem-solving ability. Passion for health, wellness, and conscious living.

What You'll Bring

Strategic clarity with hands-on execution ability. Growth mindset and accountability for measurable results. Ability to translate brand philosophy into viral, meaningful digital narratives. Collaborative, innovative energy aligned with Weljii's mission.
Job Type: Full-time

Pay: ₹70,000.00 - ₹100,000.00 per month

Work Location: In person