Job description:
Key Responsibilities
Performance Marketing:
Plan, execute, and optimize campaigns across Meta, Google, YouTube,Snapchat.
Achieve targeted ROAS and reduce CAC through A/B testing and funnel optimization.
Content & Social Media:
Develop campaign calendars for Instagram, Facebook, and influencer collaborations.
Scale UGC, reels, and community-driven content.
Analytics & Reporting:
Track campaign performance, website traffic, conversion funnels, and provide weekly dashboards.
Competitor benchmarking (Mamaearth, Minimalist, Dot & Key, Plum, Pilgrim).
Brand Growth:
Work closely with founders & creative team to position VINR as a premium mass clean beauty brand.
Experiment with new channels (Quora, Reddit, WhatsApp broadcast, SEO blogs).
Handle email marketing, WhatsApp marketing, and blog content posting.
Track campaign performance & competitor activities, prepare weekly reports.
Support creative team with ad copies, product posts, and UGC integration.
Job Type: Full-time
Pay: ₹12,898.51 - ₹46,548.12 per month
Work Location: In person
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