Job Description

Fx Retina

s | Lucknow (Onsite)

Social Media Marketing - Performance Marketer (Meta Ads) | Junior & Senior

Location:

Lucknow (Onsite)

Experience:

2-4 years

Type:

Full-time

The Opportunity

At Fx Retina, social media is not a posting desk - it is a profit engine. This role sits where creativity meets conversion. You will build campaigns that generate leads and sales, and you will learn how to scale with a testing mindset - not guesswork.

What You Will Own (Real Work, Real Impact)

Run Meta Ads end-to-end: strategy, launch, optimization, and scaling.

Build full-funnel campaigns (Awareness to Consideration to Conversion) with clear objectives.

Execute structured creative testing: hooks, angles, formats, offers, audiences, and placements.

Partner with designers and content creators to produce ads that stop the scroll and start sales.

Turn data into action: budgets, pacing, and weekly optimization decisions.

Deliver weekly insights: what worked, what did not, why, and what we do next.

Success Metrics (How We Measure the Work)

Cost per lead / cost per acquisition (CPL / CPA) and lead quality.

Return on ad spend (ROAS) or revenue impact (where applicable).

Conversion rate (CVR), click-through rate (CTR), frequency, and creative winners.

Testing velocity: how consistently we ship and learn.

Your First 90 Days (A Clear Mission)

Days 1-15: Audit existing campaigns, creatives, and tracking. Establish baselines and quick wins.

Days 16-45: Launch a structured testing roadmap (new angles, hooks, formats, audiences).

Days 46-90: Scale winners, cut waste, and build a repeatable system for consistent performance.

What We Need From You (Transparent Expectations)

2-4 years of hands-on experience with Meta Ads (not just reporting).

Strong command over targeting, retargeting, placements, bidding, and budget pacing.

Comfort with numbers, dashboards, and spreadsheets - you measure what matters.

A builder mindset that asks: What is the fastest path to profitable growth?

Bonus Points

Pixel and events troubleshooting, UTMs, and GA4 basics.

Experience with lead-gen funnels and landing page feedback.

Copywriting instincts for performance angles and offers.

What Fx Retina Feels Like

Fast execution with high standards - we ship, learn, and improve weekly.

Creative and performance work together (no silos).

Ownership culture: you will be trusted with real responsibility, and supported to grow into it.

A team that celebrates wins, calls out problems early, and fixes them fast.

Your Growth as a Marketer

You will build a portfolio of experiments, results, and learnings you can explain confidently.

Exposure to multiple campaigns and decision-making (not just execution tasks).

Clear feedback loops and increasing ownership as performance improves.

How to Apply

Share your resume and 2-3 proof points (dashboards, results, creatives, or case studies). Include a short note: Why Fx Retina, and what kind of marketer you want to become.

Job Type: Full-time

Pay: ?15,000.00 - ?35,000.00 per month

Work Location: In person