Job Description

We are seeking Senior Social Media Executive to join our team. You will take ownership of driving impactful social media strategies and campaigns across multiple platforms.
The Role
Responsibilities:

• Develop and implement creative social media strategies to boost brand awareness, engagement, and lead conversions.
• Manage and maintain content calendars, ensuring consistent and timely publishing of posts.
• Create and supervise engaging, high-quality content (text, graphics, videos, reels, stories, polls, etc.) that aligns with the brand's voice and identity.
• Actively engage with the online community respond to comments, messages, and build a loyal audience base.
• Track, analyze and report monthly performance metrics; optimize strategies based on analytics and insights.
• Stay ahead of the latest social media trends, tools, and best practices, integrating them into campaigns.
• Collaborate with design, marketing, and content teams for integrated campaign planning.
• Run and manage paid ad campaigns on Facebook, Instagram, LinkedIn, etc. (when required).
• Guide and support junior executives/interns to ensure quality execution of deliverables.

Ideal Profile
Requirements

• Proven experience (2-4 years) as a Social Media Executive / Social Media Manager.
• Strong knowledge of major social platforms, algorithms, and analytics tools.
• Proficiency in social media scheduling tools (Buffer, Hootsuite, Later, Meta Business Suite).
• Creativity with an eye for design -- able to work with graphic designers or create visuals using Canva/Photoshop.
• Basic knowledge of paid advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads).
• Excellent written & verbal communication skills.
• Strong organizational skills and ability to manage multiple campaigns in a fast-paced environment.

Preferred Skills (Good to Have):

• Video editing skills for short-form content (Reels, TikTok, YouTube Shorts).
• Experience with influencer marketing collaborations.
• SEO basics for social content optimization.

Benefits

• Career growth & learning opportunities
• Team-building & fun work culture
• Performance bonuses as per company policy

What's on Offer?

• Opportunity within a company with a solid track record of performance

Skills Required