built on family values, delivering comfort and trust to every home we serve. To strengthen our global operations, we established our
Indian division, Knockout Agency, in April 2024
at Boomerang Tower, Chandivali, Mumbai. Our Mumbai team plays a critical role in supporting North American operations while driving impactful digital growth strategies.
Position Overview
We are seeking a
Senior SEO Specialist
with strong expertise in both
traditional SEO
and the
next era of AI-powered search.
This role is ideal for someone who can
leverage AI, LLMs, and advanced SEO tools
to future-proof our strategies. You will be responsible for leading our SEO initiatives, mentoring junior team members, and collaborating with global teams to ensure dominance in organic search and AI-driven discovery platforms.
Key Responsibilities
Strategic SEO Leadership:
Design, implement, and oversee comprehensive SEO strategies across multiple websites and business verticals.
Keyword Strategy:
Conduct advanced keyword research and competitor analysis to identify high-value opportunities.
On-Page & Technical SEO:
Optimize site architecture, metadata, internal linking, and content while leading
technical audits
to improve crawlability, indexing, Core Web Vitals, and site speed.
AI-Enhanced SEO Strategy:
Integrate AI and LLM-powered tools (e.g., ChatGPT, Gemini, Claude, Jasper, SurferSEO) into keyword research, content creation, and optimization.
Generative Search Readiness:
Develop strategies for Google's Search Generative Experience (SGE) and AI-driven search engines.
Semantic & Topical SEO:
Use NLP (Natural Language Processing) techniques to optimize content for user intent, entities, and conversational queries.
Content Optimization with AI:
Guide the marketing team on using AI for content briefs, meta descriptions, FAQs, and schema markup while ensuring
humanized, brand-consistent final outputs.
Predictive Analytics:
Utilize AI-driven insights to forecast trends, identify ranking opportunities, and automate SEO audits.
On-Page & Technical SEO:
Continue leadership on traditional aspects like site architecture, metadata, crawlability, Core Web Vitals, and site speed.
Analytics & Reporting:
Track, measure, and report performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Moz. Present actionable insights to management.
Link-Building & Outreach:
Build high-quality backlinks through ethical strategies to strengthen domain authority.
Local SEO:
Develop strategies to boost local visibility across key Canadian markets.
Team Collaboration:
Provide guidance to the marketing team and mentor junior SEO members.
Innovation:
Stay on top of algorithm updates and industry shifts, proactively adapting strategies to ensure long-term success.
Requirements
Proven track record
(4-6+ years) in SEO with demonstrable results in improving search rankings, organic traffic, and conversions.
Strong expertise in
technical SEO, content optimization, and local SEO.
Proficiency with leading SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
Strong analytical mindset and ability to translate data into actionable strategy.
Solid understanding of HTML, CSS, and JavaScript fundamentals (preferred).
Excellent communication skills with the ability to work across global teams.
Bachelor's degree in Marketing, Business, Computer Science, or related field preferred.
SEO certifications (Google Analytics, SEMrush, etc.) are a strong plus.
Why Join Us?
Be part of a
fast-growing global company
with roots in Canada and expanding operations in India.
Work in an
international environment
supporting high-impact North American campaigns.
Opportunity to
lead SEO initiatives
and influence digital strategies at scale.
Collaborative and dynamic team culture where innovation is encouraged.
Competitive salary package with growth opportunities.
Thanks & Regards
Human Resources - Sharda Ganesh
7400278555
Job Types: Full-time, Permanent
Pay: From ?60,000.00 per month
Benefits:
Leave encashment
Paid sick time
Paid time off
Work Location: In person
Expected Start Date: 25/08/2025
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