is a luxury interior design firm crafting refined, detail-rich spaces.
Paperloft Design Institute
is a forward-thinking design education brand focused on creative excellence and people-centric growth.
Together, we're building a digital ecosystem that reflects our values--elegance, strategy, and innovation. We're hiring an
SEO Specialist
to lead our online visibility and manage a high-performing digital team across both brands.
Role Overview
You'll drive SEO and employer branding across our websites and social platforms. From technical audits to team leadership, your role blends hands-on execution with creative direction--ensuring our brands rank high, look sharp, and attract the right talent and audience.
Key Responsibilities
SEO Strategy & Execution
Optimize both websites for search engines (technical SEO, on-page/off-page, mobile responsiveness)
Conduct keyword research, competitor analysis, and backlink strategy
Monitor performance using GA4, Search Console, SEMrush, Ahrefs, etc.
Ensure metadata, schema markup, and internal linking are aligned with brand goals
Employer Branding & Content Optimization
Collaborate with HR and marketing to amplify employer visibility online
Guide content creators on SEO-friendly job posts, blogs, and landing pages
Align messaging with brand tone--luxury and aspirational for Interiosplash, strategic and inclusive for Paperloft
Support recruitment campaigns with optimized career pages and outreach content
Digital Team Leadership
Lead and mentor a cross-functional team (content, design, outreach)
Set KPIs, manage workflows, and ensure timely execution of campaigns
Coordinate with founders and brand leads for strategic alignment
Reporting & Innovation
Present monthly SEO and branding performance reports
Stay updated on algorithm changes and digital trends
Recommend platform-specific strategies for LinkedIn, Instagram, and website
Requirements
3-6 years of SEO experience, preferably in design, luxury, or education sectors
Strong grasp of technical SEO, content strategy, and analytics tools
Experience leading or mentoring a digital team
Familiarity with CMS platforms (WordPress, Webflow, etc.)
Bonus: Experience in the
interior design industry
will be a strong advantage
Extra points for Canva fluency, basic HTML/CSS, and employer branding know-how
What We Offer
A creative, collaborative work culture across two distinct brands
Opportunities to shape digital strategy in luxury interiors and design education
Exposure to branding, and B2B marketing
Flexible work environment with growth-focused leadership
Job Types: Full-time, Permanent
Pay: ₹22,000.00 - ₹40,000.00 per month
Benefits:
Cell phone reimbursement
Health insurance
Provident Fund
Work Location: In person
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