Job Description

Executive - Healthcare (IVF/Fertility)

role:

Job Title:

Senior SEO Executive - Healthcare (IVF/Fertility)

Department:

Digital Marketing

Location:

Sector 18, Noida

Reports To:

Head - Digital Marketing

Experience:

3 - 7 Years in SEO (Healthcare/Fertility domain preferred)

Job Summary:

India IVF is looking for a skilled and passionate

Senior SEO Specialist

to drive organic growth across our website and 6+ fertility clinics. The ideal candidate should have strong experience in healthcare SEO, be proficient with Google My Business (GMB), and understand emerging AI-powered search trends such as SGE (Search Generative Experience), voice search, and ranking in AI Overviews (ChatGPT, Gemini, Bing Copilot).

Key Responsibilities:1. Website SEO & Content Optimization

Conduct keyword research around fertility topics (IVF, IUI, ICSI, AMH, PCOS, low sperm count, etc.) Optimize treatment pages, location-specific landing pages, and blog content Create and optimize content for featured snippets, SGE panels, AI overviews, and voice queries Ensure accuracy, empathy, and compliance in web content through collaboration with medical teams Develop topic clusters, pillar content, and internal linking strategies

2. Technical & Performance SEO

Perform regular technical SEO audits (404s, redirects, indexing, Core Web Vitals) Collaborate with tech teams to resolve crawl and speed issues Implement structured data/schema for doctors, treatments, clinics, and FAQs

3. Local SEO & Google Business Profile (GMB)

Set up and manage GMB listings for all India IVF locations Optimize GMB with service categories, UTM-tagged CTAs, posts, and local SEO best practices Monitor and respond to reviews and Q&A in coordination with clinic teams Analyze GMB metrics (views, clicks, form fills) and drive optimizations

4. AI-Driven SEO & Automation

Use AI tools (ChatGPT, Jasper, SurferSEO, Frase, MarketMuse, NeuronWriter) for SEO planning Optimize content for AI search platforms (ChatGPT, Gemini, Copilot, Perplexity) Track AI Overview/zero-click visibility Automate audits and reporting via Looker Studio, Zapier, or Python scripts (optional)

5. Reporting & Analysis

Deliver monthly performance reports covering: Organic traffic & keyword rankings SEO & GMB lead attribution SGE/AI Overview presence Clinic-wise SEO growth Share insights and optimization strategies with the digital marketing team

Key Tools & Platforms:

SEO Tools:

Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog

AI Tools:

ChatGPT, Jasper, SurferSEO, Frase, NeuronWriter

CMS & Technical Tools:

WordPress, RankMath/Yoast, GTMetrix, Google PageSpeed

Reporting:

Looker Studio, Zapier (optional for automation)

Skills & Qualifications:

2-5 years of SEO experience (at least 1-2 years in healthcare/IVF/hospitals/diagnostics) Deep understanding of medical content standards (MCI, ASCI), YMYL/E-A-T principles Hands-on knowledge of local and technical SEO best practices Strong content and analytics skills with attention to detail Familiarity with HTML, schema markup, WordPress CMS, and automation tools SEO certifications (Google, SEMrush, HubSpot) preferred

Why Join India IVF:

Be part of a fast-growing fertility brand trusted by thousands of couples Work at the cutting edge of healthcare, AI, and performance marketing Opportunity to lead organic strategy across 6+ cities and scale into Tier 2/3 markets
Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Application Question(s):

Are you compatible with work from office and 6 days working job?
Work Location: In person