Job Description

We are looking for a creative, analytical and experienced Digital Marketing Specialist & Sales representative to join our team! As per this role, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies as well as managing the team and converting leads to sell our online software with your convincing skills.Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field
• 7+ years of experience is mandatory and prior work experience in US companies would be preferred

• SEO: 7 years (Required)
• SEM: 7 years (Required)
• HTML5: 5 years (Required)
• CSS: 5 years (Required)
• Digital marketing: 7 years (Required)