Job Description

As an Senior SEO Specialist, you will:

• Demonstrate curiosity and a deep understanding of emerging GEO trends.
• Optimize website content, meta tags, and landing pages in line with both SEO and GEO best practices to enhance discoverability in generative AI search engines.
• Design and implement a sustainable link-building strategy to strengthen the website s domain authority.
• Continuously study and interpret changes in Google s search algorithms.
• Anticipate and adapt strategies to align with upcoming algorithm updates.
• Use tools like Google Analytics, Google Search Console, Google Trends, and Google Tag Manager to track site performance.
• Conduct A/B and multivariate testing to improve user experience and conversion rates.

• Strong command of both on-page and off-page SEO strategies, including schema markup, meta optimization, site speed improvements, and content structuring.
• Proven experience optimizing website content for AI tools like ChatGPT, Gemini, and Perplexity to enhance visibility across generative search platforms.
• Ability to perform detailed SEO audits to identify and fix crawl issues, broken links, sitemap and robots.txt errors, and site architecture problems.
• Proficient in using these tools for traffic analysis, goal tracking, indexing issues, and reporting KPIs.
• Experience in optimizing B2B websites with a focus on lead generation, content mapping, and funnel-based navigation.
• Hands-on experience with tools like SEMRush, Ahrefs, Screaming Frog, Xenu Link Sleuth, WordPress CMS...