Job Description

TIPS-G Alwar is a job-oriented skill development institute focused on providing practical, industry-relevant training. We aim to develop skilled professionals through hands-on learning, mentorship, and real-world exposure.

Job Summary

We are seeking an experienced and performance-driven SEO Specialist who will also act as a Team Lead and Trainer. The role involves managing SEO strategies, leading a small SEO team, and training students through practical assignments and live projects. The ideal candidate should possess strong technical knowledge, leadership ability, and a passion for mentoring future professionals.

Key Responsibilities

SEO Strategy and Execution

Plan, execute, and optimize comprehensive SEO strategies to improve organic visibility and rankings Conduct advanced keyword research aligned with business objectives and course offerings Optimize website content, landing pages, blogs, and meta data Ensure SEO best practices across all digital assets

Off-Page and Technical SEO

Develop and manage ethical white-hat link-building strategies Monitor backlinks, citations, and business listings Identify and resolve technical SEO issues related to crawlability, indexing, site speed, and Core Web Vitals Coordinate with developers for implementation of technical improvements

Analytics and Performance Monitoring

Track keyword rankings, organic traffic, and lead conversions Use tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and similar platforms Prepare structured weekly and monthly SEO performance reports

Team Leadership

Lead, assign, and monitor work of junior SEO executives and interns Review tasks, ensure quality standards, and meet SEO KPIs Coordinate with content, design, and development teams

Training and Student Mentorship

Train students in practical SEO concepts including on-page, off-page, technical, and local SEO Design structured training modules, assignments, and real-time projects Guide students on tools, industry practices, and career readiness Evaluate student performance and provide constructive feedback

Required Skills and Qualifications

2-4 years of proven experience in SEO with measurable results Strong understanding of On-Page, Off-Page, Technical, and Local SEO Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, etc. Ability to lead teams and train beginners effectively Basic understanding of HTML, CMS platforms, and website architecture Strong analytical, problem-solving, and communication skills

Preferred Qualifications

Prior experience in EdTech or training institutes Experience handling interns or junior team members Knowledge of content marketing and conversion optimization
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person