Job Description

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Job Title: SEO Analyst

Department: Marketing

Reports To: Search Lead

Location: In-office, Sector 67, Mohali

About API DOTS PRIVATE LIMITED:

At API DOTS, we're shaping the future of connected technology through powerful APIs and enterprise digital solutions.

We work with some Enterprise clients to help develop industry-leading solutions for them, including but not limited to e-commerce, Enterprise SaaS platforms, B2B Platforms etc. We believe in offering solutions that are dedicated to driving measurable outcomes for our clients. Now, to further take our business to the next level, we're looking for a dynamic

SEO Analyst

to join our marketing team and take our online presence to the next level. Join a fast-growing team that thrives on solving real-world problems with developing smart, scalable systems for our clients.

Job Summary:

API DOTS PVT. LTD.

is seeking a highly motivated and experienced

SEO Analyst

to join our dynamic Marketing team. As an

SEO Analyst

, you will be responsible for planning, implementing, and managing our overall SEO strategy. You will be a key player in driving organic traffic, improving search engine rankings, and enhancing our online visibility. This role requires a strong understanding of SEO best practices, technical SEO principles, content optimization, and the ability to analyze data to make informed decisions. The ideal candidate will be a self-starter, detail-oriented, and possess excellent communication and problem-solving skills.

Responsibilities:

End-to-End SEO Project Management: Develop and execute comprehensive SEO strategies aligned with business goals. Manage SEO projects from conception to completion, ensuring timely delivery and optimal results. Conduct keyword research and competitive analysis to identify opportunities for growth. Monitor and report on SEO performance, providing insights and recommendations for improvement. Technical SEO: Perform technical SEO audits to identify and resolve website issues that impact search engine rankings. Implement technical SEO best practices, including schema markup, site speed optimization, mobile-friendliness, and structured data implementation. Ensure website architecture and navigation are optimized for search engines. Work with development teams to implement technical SEO recommendations. On-Page SEO: Optimize website content, including title tags, meta descriptions, header tags, and body copy, to improve search engine rankings. Conduct on-page keyword research and implement keyword targeting strategies. Ensure website content is relevant, engaging, and user-friendly. Search Console Management: Monitor and analyze website performance in Google Search Console. Identify and fix Search Console issues, such as crawl errors, indexation problems, and security vulnerabilities. Utilize Search Console data to inform SEO strategy and identify areas for improvement. Content Creation & Optimization: Develop and execute a content strategy to attract and engage target audiences. Write high-quality, SEO-friendly content, including blog posts, articles, website copy, and product descriptions. Optimize existing content for search engines and user experience. Conduct content audits to identify and improve underperforming content. Website Management (WordPress): Manage and maintain the company website using WordPress. Implement SEO best practices within the WordPress platform. Troubleshoot and resolve website issues related to SEO. Stay up-to-date with the latest WordPress updates and plugins. Data Analysis & Reporting: Track and analyze SEO performance using Google Analytics, Google Search Console, and other SEO tools. Prepare regular reports on SEO performance, highlighting key metrics and trends. Use data to inform SEO strategy and make data-driven decisions. Staying Current: Stay up-to-date with the latest SEO trends, algorithm updates, and best practices. Attend industry conferences and webinars to expand knowledge and network with other SEO professionals.

Desired Skills and Experiences:

2-3 years of experience in SEO, with a proven track record of success. Strong understanding of SEO principles and best practices. Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc. Expertise in On-Page SEO, Technical SEO, and Content Optimization. Excellent content writing and editing skills. Experience with CMS Platforms like WordPress etc. Knowledge of HTML and CSS. Strong analytical and problem-solving skills. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Experience with link building strategies is a plus.

Education:

Bachelor's degree - preferably in Marketing, Communications, or a related field.

To Apply:

Send your resume, a brief cover letter, and links to recent SEO projects or results to

careers@apidots.net

with the subject line

"Application for the position of SEO Analyst - [Your Name]"

Job Types: Full-time, Permanent, Fresher

Pay: ?20,000.00 - ?30,000.00 per month

Schedule:

Day shift Fixed shift Monday to Friday
Work Location: In person