Develop, plan and execute comprehensive SEO strategies (on-page, off-page, technical SEO) to improve organic search rankings, visibility, and traffic.
Conduct extensive keyword research, competitor analysis, and search trend monitoring to identify growth opportunities and guide content strategy.
Perform regular site audits (technical SEO) to identify issues (site speed, indexing, crawl errors, broken links, mobile usability, structured data etc.), and coordinate with developers to implement fixes.
Optimize website structure, meta tags, headings, URL structure, internal linking, schema markup, etc. for improved search performance.
Lead link building / backlink acquisition campaigns, ensuring high quality and relevant links.
Collaborate with content creators / content marketing team to ensure content is optimized for SEO, aligned with keyword strategy, user intent and best practices.
Monitor SEO performance metrics (organic traffic, keyword rankings, CTR, bounce rate, conversion rate etc.), prepare regular reports, and generate insights & recommendations for improvement.
Stay up-to-date with search engine algorithm updates, industry trends, tools, and best practices; continuously test and adopt new techniques.
Mentor or guide junior SEO / content team members; help improve team's SEO knowledge and practices.
Coordinate with other teams (web development / product / UX / digital marketing) to ensure SEO is built in from design through deployment.
Manage SEO tools & platforms (e.g. Google Analytics, Search Console, Ahrefs / SEMrush / Moz / Screaming Frog etc.), and ensure accurate tracking, monitoring and reporting.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
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