Job Description

Key Responsibilities

Search Engine Optimization (SEO)

Develop and implement effective

on-page, off-page, and technical SEO strategies

. Conduct

keyword research, competitor analysis, and SEO audits

. Optimize website content, metadata, and internal linking for search visibility. Manage backlink strategy, guest posts, and outreach campaigns. Monitor rankings and traffic using tools like Google Search Console, Ahrefs, SEMrush, or Moz.

Performance Marketing & Paid Campaigns

Plan and manage

Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads

campaigns. Analyze ROI, CPC, CTR, and conversion performance; optimize campaigns regularly. Collaborate with designers and content writers for ad creatives and landing pages.

Social Media & Content Marketing

Develop and execute

organic social media strategies

to grow engagement. Coordinate with content and design teams to maintain consistent brand tone. Plan and schedule posts using platforms like

Buffer, Hootsuite, or Meta Business Suite

. Manage campaigns for

brand awareness, lead generation, and community building

.

Analytics & Reporting

Use

Google Analytics 4 (GA4)

, Tag Manager, and Data Studio to track KPIs. Prepare monthly performance reports and actionable insights. Identify growth opportunities through trend and funnel analysis.

Required Skills & Qualifications

Bachelor's degree in

Marketing, Communications, or Computer Applications

(preferred). Strong understanding of

Google Ads, Meta Ads, and SEO tools

(Ahrefs, SEMrush, Moz, etc.). Working knowledge of

Google Analytics 4, Search Console, and Tag Manager

. Ability to plan and execute multi-channel marketing campaigns. Excellent written and verbal communication skills. Analytical mindset with strong attention to detail.

Good to Have

Experience in

SaaS, B2B, or Tech product marketing

. Familiarity with

email marketing, lead nurturing, and automation tools

(Mailchimp, HubSpot, etc.). Knowledge of

basic HTML, WordPress/Website CMS

, or landing page builders. Understanding of

local SEO and schema optimization

.
Job Types: Full-time, Permanent

Pay: ₹14,399.35 - ₹45,770.58 per month

Experience:

SEO: 1 year (Preferred)
Location:

Ahmedabad, Gujarat (Preferred)
Work Location: In person